growth ManagerPodcast Network Asia

The successful candidate will join an award-winning startup and will have end-to -end responsibility of the company's demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content using the Podmetrics Platform, hands-on campaign optimization, analytics and reporting, as well as social media channel management.
Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
● Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
● Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
● Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
● Lead overall site conversion rate optimization and develop and optimize landing page strategy
● Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
● Champion metrics-driven analysis and decision-making throughout the organization
● Think strategically, analytically, and creatively about new ways to reach customers and increase relevance
3-5 years of direct, growth-focused experience in digital marketing, B2B SaaS and startup experience preferred
● Experience building a comprehensive digital marketing strategy from the ground up
● Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites
● Thorough understanding of various online and offline marketing funnels
● Very data driven and should be curious about and tell stories using data
● Sensitivity to potential trade-offs between performance and branding
● Experience managing organic acquisition, including SEO and CRO
● Strong sense of ownership and determination to get things done
● Humility and eagerness to learn and grow
● Elevated aesthetic and quality standards in line with our brand vision
Mid-Senior Level / Manager Sales and Marketing Media Production 1 opening Bachelor's degree graduate
Podcast Network Asia is the the biggest podcast production agency that enables podcasters to scale their shows exponentially using our podcast analytics technology - Podmetrics. We help podcasters scale up their shows by providing all the necessary resources for production and help match them with the right brand sponsors to monetize their shows.We are the only podcast network in Asia that has their own podcast analytics platform and marketplace that allows any podcaster to track their data to get ads that they can put on their shows as sponsors.
Kalibrr

Pasig City, Metro Manila
Permanent
Full-time