sales force effectiveness & digital activation ManagerSanofi

Job title: Sales Force Effectiveness and Digital Activation Manager
Location: Office-based
Job type: Permanent
About the job
Purposes of this role:
1. Execute Go-To-Market Transformation ambition by empowering field force to be orchestrators and ensuring digital channels are fully prepared to enable customer centricity.
2. Drive Sales Force Effectiveness through identification of strategy, design and monitoring of key performance indicators and incentive schemes in close collaboration with Business Units. And ensure these are factored into dashboards (QlikSense) in collaboration with CRM and Digital Analytics Manager
3. Management of HCP Expansion project through consent collection in collaboration with various project leads / stakeholders of HCP database sources
4. Drive Segmentation and Targeting of HCPs across Potential and digital preferences to drive effective targeting of initiatives.
5. Implementation and analysis of 360 view of HCPs in collaboration with CRM and Digital Analytics Manager
6. Drive Customized HCP Interactions with focus on Rep-triggered e-mails (Programming and Delivery), delivery of e-detailers (Programing and delivery) and eReps (KPI tracking, Targeting and Capability building)
Focus on Growth
The position is in charge of driving multi-channel interactions with emphasis on interactions driving promotional and educational content across personalized channels (with focus on PSR and eRep driven channels) to HCPs within targeted HCP list - driving tailored-fit customer journeys based on HCP Preferences.
Lead with Innovation
Focus on High-Impact and innovative means to design HCP journeys and delivery of campaigns to continue to improve HCP reception to interactions
Accelerate Efficiency
Leverage on similarities across BUs, and features across channels to enable the implementation of end to end, tailored fit customer journey to enable driving business objectives.
Reinvent how we work
Proactively lead discussions on innovation and operational efficiencies with Marketing and Sales teams while instituting established ways of working for accountabilities and lead times to ensure excellence in execution.
Anything we can add on digital implementations?
Any financial targets that the role will budget for, monitor and implement?
Main Responsibilities:
1. Sales Force Effectiveness
Design, implementation and monitoring of Sales Force Key Performance Indicators
2. GTM Transformation Ambition
Monitoring progress vs. target and driving discussions and implementations to achieve digital interactions ambition
3. Delivery of Customer Journey for Digital Channels - Rep-Triggered emails
Ensure timely delivery and compliance of implementation of RTE in partnership with brands
4. Delivery of Customer Journey for Digital Channels - eDetailer
Ensure availability and operational excellence in delivery of eDetailer. Provide recommendations for eDetailers in close collaboration with marketing team
5. Delivery of Customer Journey for Digital Channels - eRep
Closely collaborate with Marketing team for the effective implementation of eRep program, ensuring that KPIs are closely monitored and achieved. Transition the interaction model of eRep from pure brand mention to eReps as orchestrators of the digital customer journey to extended HCP target list
6. Operational Excellence
Ensure effective implementation across different channels while ensuring due diligence
7. Digital consultant
Partner with brands to understand their existing digital foundation, brand strategy, business goals and translate these inputs into a plan to optimize their digital footprint (owned, earned, paid). Drive integration of brand's existing digital footprint with new multichannel engagement technology platforms
8. Digital KPI Management
Establish KPI measurement plans and extract insights through analytics. Drive discussion on effective KPIs and be able to track.
9. Learning and Development
Ensure individually driven learning plan to continue to improve digital competencies
About you
Experience:
Relevant years of demonstrated experience in digital marketing and SFE from any of these industries - pharmaceutical, biotech, medical device, consumer health, and/or digital health
Experience in the design and monitoring of SFKPIs, Targeting and Profiling
Experience developing strategic briefs, directing and managing agencies
Soft skills:
Ability to explain digital concepts to non-digital experts
Understanding of and experience with owned digital platforms such as CRM, marketing automation, website etc.
Understanding of and experience with digital and analytic platforms and tools used to optimize owned platforms
Strong analytical and problem-solving skills
Ability to analyze large amounts of information - both quantitative and qualitative - and synthesize customer and business insights into the development of digital strategies
Self-starter, demonstrates initiative with good project management skills
Exceptional interpersonal, organizational, communication and decision-making skills
Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently
Solid grasp of social, digital, traditional channels, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends
Technical skills: Knowledgeable in MS applications and Qlick Sense
Education: Bachelor degree graduate
Languages: English and Filipino
Sanofi Behaviors and Skills
This position is required to demonstrate behaviors such as Stretch, Put the interest of the organization, Act in the interest of our patients and customers and Take Action. During the interview we will also be asking for examples of skills such as Strategic Thinking, Result Orientation, People Leadership (if applicable), Relationship and Influence.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our and check out our Diversity Equity and Inclusion actions at !
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Sanofi

Taguig City, Metro Manila
Permanent
Full-time