customer data Management analystRELX

Job Summary:The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions' marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectivesAccountabilities:CDM Analyst support will cover three MAIN responsibilities but not limited to:Data Process ManagementWork with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projectsProvide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as neededDeliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowedData GovernanceAdherence to various global data privacy laws and standards to ensure data integrity at all timesDevelop local policies in adherence to regional/BU policiesData maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work onConduct studies and explore Do Not Call Register and Do Not Mail lists to invest onInitiate and present reports to summarize activities on data analysisMarketing Data List Extractions & SegmentationAssess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checksHandle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)Design reports and queries for campaign marketing channelsRefreshing lists for campaign activity as and when requiredDemonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriateWork with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is neededProvide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raisedAlign yourself to the business priorities as and when they changeHard/Technical, Soft Skills and Complimentary SkillsIntermediate skills on MS Office, Expert with Microsoft ExcelExperience in data management and processes in Salesforce and Oracle Business Intelligence or similar toolsUnderstanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniquesGeneral knowledge on GDPR and other data privacy laws globallyKeen attention to detailStrong analytical capabilitiesExcellent presentation skillsProven stakeholder managementExcellent communication skillsProven time and project management skillsImpeccable work ethicsOther Qualifications/Requirements:Bachelor's degree holderAt least 3 years of relevant experienceExperience dealing with various stakeholders in a global perspectiveWe are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams .Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.USA Job Seekers:.
RELX

Manila City, Metro Manila
Permanent
Full-time