brand performance ManagerColgate-Palmolive

No Relocation Assistance Offered
# 142502 - Taguig, National Capital Region (NCR), Philippines
About Colgate Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be! Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you aspire to work for a company that lives by their values, then give your career a reason to smile...every single day.
The Experience:
This seasoned media professional will lead a full-funnel strategy for one of our largest categories, from integrated marketing campaigns and other top-funnel initiatives to omnichannel conversion.
Main Responsibilities:
Lead development of integrated annual media investment strategy for one category that delivers on brand and business objectives.
Manage ongoing category media spend across IMCs and always-on that nurtures audiences from awareness and consideration into purchase and loyalty stages. Lead integration of media plans that engage brand customers while delivering on traffic and conversion KPIs.
Partner with our media agency in ensuring best-in-class strategy and execution.
Provide expertise in managing paid across social, search, programmatic, offline and other platforms.
Allocate budgets and analyze and recommend modifications to ad spends.
Approve and oversee campaign execution as well as agile optimization and reporting.
Ensure that plans are developed according to consumer experience principles.
Collaborate with marketing teams to guide A/B tests and test-and-learns.
Help to manage JBPs and maximize values, while ensuring spend levels.
Contribute to data-driven Audience Planning and Management to maximize available signals, data sources (first-, second- and third-party) to create personalized communication plans.
Required Qualification:
Minimum 6 years of experience in digital performance marketing or media, on client or agency side
Bachelor's degree in business administration, marketing, mass communications or other advertising subjects preferred
Experience in media and campaign planning
Knowledge of digital media planning and buying on platforms such as Adwords, Facebook, DV360, 3rd Party Networks
Familiarity with programmatic media
Solid understanding of the digital marketing landscape
Preferred Requirements:
Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
Highly adept at reading campaign data and finding opportunities to optimize
Excellent communication and presentation skills
Ability to analyse data and communicate findings to cross-functional stakeholders
Excellent organizational, project management, and time management skills
Team player while being a self-starter
Able to keep refreshing and evolving knowledge of digital marketing and advertising platforms
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
For more information about Colgate's global business, visit the Company's web site at . To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit . To learn more about Hill's and the Hill's Food, Shelter & Love program please visit . To learn more about Tom's of Maine please visit .
Reasonable accommodation during the application process is available for persons with disabilities. Please contact [Protected Info] with the subject "Accommodation Request" should you require accommodation.
Colgate-Palmolive

Taguig City, Metro Manila
Permanent
Full-time