SEO specialistPilmico Foods Corporation

Company Description
Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV). Comprised of four divisions: Flour, Feeds, Farms, and Trading, we are well positioned at the beginning of the value chain. True to our brand promise​ of being​ Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth.
We operate ​​in the Philippines nationwide ​and have a growing international presence in the Asia Pacific region.
Investing in talent and upholding Aboitiz ​values of Integrity, Teamwork, Innovation, and Responsibility are key drivers to sustaining the growth of our business.
True to our brand promise​ of being​ Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth.
Job Description
JOB SUMMARY:
The Digital Marketing & Optimization Specialist is responsible for managing and optimizing the digital marketing channels and platforms that the team plans, executes and drives a number of different digital marketing components such as but not limited to; social media, email, mobile and search engine optimization. The role must understand the many different facets of digital channels and the role they play in the digital marketing space.
Regularly track and get insights. Collaborate with the other teams to optimize user experience on the available channels. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnel. Stay up-to-date and evaluate emerging digital marketing technologies and latest trends. As well as collaborates with agencies and other vendor partners.
DUTIES & RESPONSIBILITIES:
Account & Project Management
Working with the business to educate digital channel owners on the benefits of optimization and to develop and prioritize optimization strategies for their digital channels based on local/global goals and objectives to maximize revenue generation and business growth.
Lead optimization projects (Social Media, Search Engine, Email and Mobile) to drive our 'best in class' digital channel experience and sales.
Collaborate with international territories to share best practices around channel execution and audience insights.
Conducts digital market research and digital audits to support client initiatives and identification of further opportunities in the marketplace.
Digital Marketing Platform Management
Actively manage digital platforms (Facebook, Instagram, YouTube, LinkedIn). Management includes channel and profile branding, optimization (eg. Titles, tags, descriptions, annotations, etc) and reporting strategies.
Central to ensuring that optimization activity is underpinned by User Centric Design principles and can be efficiently scoped, designed, developed, and deployed and measured, engaging the necessary resources as required.
Insights & Analytics
Work with Analytics team to derive insights from Google Analytics, Facebook Analytics, YouTube Analytics as well as other social platforms, to drive traffic and engagement. providing key insights and optimization recommendations that prove ROI with data and suggestions for upsell and cross sell opportunities. Lead creation of recurring reporting on impact of rollout and optimization efforts against newly established benchmarks for success.
Develop data-driven recommendations for activation on digital platforms, with the goal of driving content engagement brand awareness and monetization of content. Measures and analyzes cross-channel customer experience, across social, display, search, email, mobile, video and website.
Qualifications
EDUCATION REQUIREMENT * Graduate of any Marketing four (4) year course with major coursework in a field related to the job;
Certified Digital Marketer
WORK EXPERIENCE REQUIRED
3-4 years experience in digital marketing and optimization (SEO; Google Marketing Suite; Social Media - Facebook, Instagram, YouTube, Titktok; Email and Mobile Marketing; eCommerce Marketing platforms).
CRITICAL SKILLS OR COMPETENCIES REQUIRED: * Solid knowledge on platforms not limited to SEMRush, Google Analytics, Facebook Insights, Facebook Business Manager, Google Ads Business Manager, Salesforce Marketing Cloud, YouTube, Tiktok for Business, Wordpress, Google Web Apps.
Ability to establish and maintain effective interpersonal and working relationships with internal and external stakeholders.
Attention to detail and analytical thinker.
Strong will to enforce compliance to rules and regulations.
Process-oriented and strong organizational skills.
Flexible, self-motivated and has initiative (can work with minimal supervision).
Pilmico Foods Corporation

Taguig City, Metro Manila
Permanent
Full-time