Digital Marketing ManagerFirst Circle

About First Circle
First Circle is a leading financial technology company in the Southeast Asia which was launched in the Philippines in 2016. First Circle's mission is to build resilience and unlock economic opportunity for B2B SMBs in the high-growth markets of Southeast Asia - Philippines, Vietnam, and Indonesia.
First Circle was founded to address this inequality by empowering small businesses with the tools & resources they need to grow. First Circle is providing SMBs with access to working capital, and is now rolling out service expansion across their network to enable businesses to accelerate growth and automate their business processes.
As we emerge from COVID, First Circle is the sole digital provider to the SMB market in which digital peers failed and analog incumbents have desperate operational challenges due to COVID restrictions on in-person commerce. This presents an enormous opportunity to rapidly expand our market share in all segment.
Since our launch in 2016, we have grown quickly with a world-class team that brings deep experience in finance, engineering, product, and operations from companies like Uber, Grab, Shopee, Mynt, Morgan Stanley, and Bridgewater. We're based in Bonifacio Global City, Philippines, and our remote-friendly company consists of 100+ people from 10+ countries.
About Our Culture
First Circle is a results-oriented, meritocratic environment with a strong mission-driven culture. First Circle selects for entrepreneurial, ambitious, and driven individuals. We value youth and diversity because we believe that curiosity and boldness will bring us to the next level. We deeply believe in hiring great people and trusting them to do great work.
As our company scales there are countless opportunities for individual growth: from being at the forefront of new product creation to being part of the launch team in a new market. Your career in First Circle is what you make of it.
Some of our selected Leadership principles are as follows:
Are builders: Leaders love to solve problems, particularly big hairy audacious problems, and a force of nature to get the thing done.
Practice extreme ownership: Leaders are focused on the mission rather than ego or agenda and actively seek responsibility particularly when something goes wrong.
Courageous and candid: Leaders practice thoughtful disagreement and have the courage to tell the truth and do the right thing, even when difficult or awkward.
Leaders do things both fast and well. They prioritise effectively and execute with discipline. No task is beneath them.
High standards are contagious, multiplicative, and the most powerful compounding force in business.
About the Role
The First Circle is looking for a Digital Marketing Manager to lead our digital marketing channels with responsibility customer acquisition, retention, and Brand building.
As the team lead for Digital you will have a high degree of autonomy, responsibility, and authority. We believe in putting the smartest people in each role and have them set the agenda, and whilst you will work closely with the Head of Marketing and act consistently with the Marketing strategy, the channel is yours to own.
Digital is a significant minority of all customer acquisition at First Circle. You will own a substantial budget and be expected to scale customer acquisition with the only constraint being marginal acquisition cost. This is an important role, and a great stepping stone to accelerated career development at First Circle.
Performance Objectives Digital Marketing Management
Full responsibility and authority for customer acquisition and growth from digital marketing - strategy, production, execution, and analysis - across all digital channels - SEO, SEM, SMM, email marketing, content - and platforms - Google, FB, YouTube, IG, LinkedIn, etc.
Budget ownership for all digital spending with the objective of maximising growth for all acquisition below a predetermined marginal cost of acquisition.
Brand development through digital channels, managing the image positioning of First Circle and can adjust communications to "tweak" this to address and appeal to different market segment needs.
Manages content production internally or through a 3rd party agency, including video, audio (podcast), and written content
Lead company's day-to-day relationships with digital marketing agencies as well as relationships with vendors such (e.g. Google). Recommends on new vendors to partner with in order to further company's presence in the online space
Brand, messaging, and content partner for Public Relations (PR) campaigns.
About You
3+ years of experience in a marketing or digital marketing role, preferably from a Tech, Agency, or Financial Services background.
Track record developing ambitious marketing campaigns exhibiting creativity, imagination, and a desire to push the boundaries.
Entrepreneurial, a builder by nature. Out of the box thinker capable of problem solving and developing both "Hacky" and "System" solutions.
Excited by the prospect and challenge of having full ownership for a digital channel in a fast-growth startup.
Strong desire to accelerate your career trajectory. You re
Bored and suffocated in your current role.
Foundational understanding of supply chain financing and credit risk is a plus
First Circle

Taguig City, Metro Manila
Permanent
Full-time