customer strategy and planning Executive - beautyHindustan Unilever

BACKGROUND AND PURPOSE OF ROLE The Customer Strategy and Planning Executive delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth plans in the Health and Go omni-c BACKGROUND AND PURPOSE OF ROLE The Customer Strategy and Planning Executive delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth plans in the Health and Go omni-channels. This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency. ROLE & RESPONSIBILITIES Develop and deploy category growth strategy for Health and Go channels, based on category data, shopper insights, and retailer/channel opportunities Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results Brings the voice of the Health and Go channel shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans Defines category channel execution blueprint to ensure our brands win shoppers at both the physical and digital shelves Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever ESSENTIAL SKILLS Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative. Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change. Data-driven creator: doesn't just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers. Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions. Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results. Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF. Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives. TECHNICAL SKILLS / BACKGROUND Category management Shopper channel marketing Trade Marketing Digital/Dcommerce marketing is a plus Familiar with data analytics tools and dashboards Industry background: beauty and personal care, FMCG, retail Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Monster

Taguig City, Metro Manila
Permanent
Full-time