The Customer Insights Analyst I works with RX events teams in completing the entire of producing post-show survey reports. That includes conducting the initial show briefings with requestors, developing and programming the questionnaires, preparing accurate and system-acceptable recipient lists, deployment of actual surveys, creation of reporting links, extraction of responses, data consolidation and analysis, and development of the final post-show report. They are also expected to work on research projects that will support business unit objectives, such as but not limited to: competitor research, desk research, statistical analysis, YoY data consolidation, etc.
Most RX surveys use the EFM or Vovici (Verint) platform online, and occasionally, also creates paper surveys through PDF or Word format, for use of some account managers.
Accountabilities
Analyze online briefs from show teams and other stakeholders
Questionnaire design and programming in the VERINT platform (Online, mobile, printed version)
Coordination with CRM and Central Marketing team for survey emailing campaign: upload client database into Verint, provide individual URLs list
Data collection analysis and follow up
Intermediate KPI extraction and communication
Data extraction and analysis (incl. verbatim codification)
Peer to peer reviews and quality checks
Full report design with insights and recommendations
Update of reporting dashboards (OBIEE, Qlik, PowerBI, etc.)
Communicate research findings to key stakeholders via reports, presentations, dashboards, pulses and other relevant mechanisms.
Research design depending on BU's set objectives
Build strong relationships with key stakeholders globally ensuring BU needs and requests are met.
Follow a strict code of ethics and protect any confidential information at all times.
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [Protected Info] or if you are based in the US you may also contact us on 1.855.833.5120.
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