search engine optimization lead (hybrid Work schedule)JG Summit Holdings Inc.

We are looking for Search Engine Optimization Lead that will serve as the conglomerate's key advisor on acquiring organic traffic, leads & conversions on websites & apps through the use of technical, content and link-building-related optimizations
You will be working closely across the different Business Units to ensure digital strategies, tactics & methods are aligned with the latest best practices of Search Engine Optimization. You'll be:
Supporting Business Units in the creation & development of digital marketing/analytics/IT Teams with Web Analytics & Visualization functions for Marketing
Act as subject matter expert and consultant in SEO, Web Analytics & Visualization best practices, trends, latest innovations, etc. from a corporate level and across Bus.
WHAT IS THE JOB LIKE?
Search Engine Optimization Lead responsibilities include strategy, planning, understand organization and business needs to identify key opportunities to develop capabilities
Implementation: set-up & launch, constant planning, executing experiments & optimization (Agile Marketing)
Discovery & Insights: audit & assessment of websites, apps & other assets, keyword research, competitive benchmarking, etc.
Development of the brief, evaluation tools, etc.
Provide and facilitate learning sessions & communications on the vertical
Requirements
WHO ARE YOU?
You have a degree in Business or a similar field and experience in developing and implementing SEO roadmaps.
Excellent knowledge of Scrum techniques and artifacts (such as the definition of done, user stories, automated testing, backlog refinement)
Proven work experience as an SEO Director, Manager or similar role with at least 5 years of experience in the vertical
Solid background in organic traffic, lead & conversion strategies
Technical expertise with SEO and analytical tools & systems (e.g. Salesforce, HubSpot, Zoho, etc.)
Knowledge of agile marketing methods and best practices
An ability to manage marketing projects end-to-end
Strong communication skills both internally (BUs, top management, etc.) and externally (agencies & tool vendors)
Experience in related industries such as banking, real estate, FMCG and/or retail is not a must, but preferred
Strong marketing analytics set-up & ongoing support skills, especially for Google Analytics, Google Tag Manager, Google Search Console, Facebook Pixel, app analytics tools, etc.
Strong data visualization set-up skills, especially for Google Data Studio and/or Power BI
Benefits
The Gokongwei Group is one of the Philippines' most significant and diversified conglomerates. Our business portfolio includes the country's most respected and prominent brands. We need people imbued with a creative, artistic, and entrepreneurial spirit to power our conglomerate's evolution as it fully embraces digital transformation.
You will have the opportunity to make a difference by representing world-class brands that aim to make life better for every Filipino. You learn from experts and grow your career across diverse industries that serve as the driving forces of a growing economy.
We believe our people are our greatest assets. Those who join us become part of a company committed to investing in its people through attractive compensation and benefits, unique ecosystem rewards, and digital career development programs to advance your career across the conglomerate.
Ready to make your mark at JGS? Take the first step by clicking this link:
JG Summit Holdings, Inc.

Pasig City, Metro Manila
Permanent
Full-time