regional senior digital media ManagerIntrepid Group

About Intrepid
Intrepid Group (www.intrepid.asia) is a leading regional Digital and Ecommerce Services Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Technology and Analytics to our client base of leading international brands across
10 marketplaces and multiple social platforms in all 6 SEA countries. Brands love our regional presence, our excellent pro-active ecommerce service which is enabled by our strong team, and our advanced marketing and tech capabilities. We are well-funded and growing rapidly, with many exciting opportunities to work with leading brands and ecommerce platforms across multiple categories and experience what it takes to drive a successful ecommerce business end to end.
The Role:
Rare opportunity for an experienced Digital Media Manager to join our team and lead the Digital Planning and Buying function across all digital media channels (excluding ecomm Marketplaces) across 6 markets. The Regional Senior Digital Media Manager can be based in either Malaysia or Philippines, and will build and own the relationships with Media Partners (Google, Facebook, Tik Tok etc), manage best-in-class digital marketing and execute campaigns that are aligned with our clients' objectives and help them seize their full potential. The role will cover brands across multiple markets in SEA as part of the Regional Marketing team.
Responsibilities:
Managing and build a small team of planner/buyers
Media planning and full-funnel strategy utilizing top digital channels such as Facebook, Tik Tok, YouTube, Google Search, Display, etc.
Work closely with client teams in developing marketing plans and KPIs
Driving campaign operations applying the best practices in terms of execution: setting up, managing, and optimizing campaigns across channels
Manage revenue delivery and budget spend, including daily optimization and providing real time targeting recommendations
Train marketing team members on off-platform execution when necessary
Create and implement A/B testing frameworks, lift tests, and other forms of experiments to ensure consistent growth
Advise clients and marketing teams on tracking and tagging for measurement
Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirement:
Bachelor's degree in Marketing, Media, Business or any related fields
5+ years (digital) media experience either in a media agency or in-house team
Ability to lead a small team
Extensive knowledge of Google Ads (Search, Display, YouTube) and Facebook for Business (Meta) is needed
Experience with other channels such as Tik Tok, LinkedIn, Twitter, and programmatic is a plus
Experience in media planning and strategy, setting and managing budgets, optimizing ad performance, and negotiating with 3rd parties
Experience in tracking and tagging (Google analytics, Google tag manager, UTM, Floodlight tags)
Strong understanding of major advertising success metrics
Familiar with analytics platforms like Google Analytics and Campaign Manager
Strong analytical skills with excellent sense of data and numbers
Thrive in a fast-paced start-up and ecommerce environment
Fluent in English
Digital Marketing Certifications on Facebook and Google Ads are preferred
Benefits
Competitive compensation
Excellent environment to grow online marketing expertise, working with industry specialists
Opportunity to be a key part of a fast-growing leading ecommerce enabler in SEA, offering exciting career opportunities
You will work with leading brands across different categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian ecommerce ecosystem.
English speaking international environment, open, collaborative and fun culture
Find more at
Intrepid Group

Manila City, Metro Manila
Permanent
Full-time