Digital Marketing specialistSun Life Financial

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Job description (heading) / Description du poste (titre)
The Digital Marketing Specialist will advocate Sun Life's thought leadership in digital, particularly in social media.
Digital Marketing Campaigns - Manage and conceptualize digital lead gen and brand campaigns, while providing regular updates during campaign period.
Digital Analytics - Generate and interpret social media data, as well as provide recommendations and strategies to achieve business targets.
Content Management- Work with internal teams, contributors and third-party vendors to create content for social media and Sun Life PH website's lifestyle section.
Community Building - Increase engagement, brand affinity, and organic metrics while supervising social media inquiries
Digital Innovation - Keep up with the ever-changing digital trends and properly apply this wherever needed.
Coordination with Regional counterparts - Collaborate on specific initiatives, provide regular reports and align digital strategies with our regional office.
Preferred skills (heading) / Compétences particulières (titre)
Experienced in digital lead gen, and social media strategies
Knows how to generate analytics and derive insights
Can write, edit and approve content that varies from art cards to lifestyle articles
Familiar with key Martech tools (content management systems, collaboration platforms, analytics tools, etc)
Qualifications (heading) / Compétences (titre)
Bachelor's degree in Mass Communications, Journalism or any related course.
4 years of experience in digital marketing
Job Category: Marketing
Posting End Date:
Sun Life Financial

Manila City, Metro Manila Taguig City, Metro Manila
Permanent
Full-time