Digital Marketing specialist | abs-cbn globalABS-CBN

Position Summary
The Digital Marketing Specialist's role is to develop, implement, and manage digital marketing (DM) strategies that:
Support Category (Subscription/Movie/Experience) and Region initiatives in driving purchase intent
Enhance the growth of Global's social media following and brand site traffic
Duties and Responsibilities
Strategy Development & ExecutionProvide additional DM strategies, tactics, and channels for amplification of Category/Region plans
Includes customizing/augmenting global DM strategies to meet regions' needs
Analytics & Social Listening
Provide audience insight to serve as strategy foundation
Provide campaign results and analysis
Lead the monitoring of trends and subsequent ideation
Social Media MarketingTikTok Content Strategy & Management
Own/Lead social media management and content creation of TFC's TikTok account
Manage content ideation, scheduling/posting, community management
Work with Creatives on delivering the best possible content
Influencer Marketing
Crosspost on other relevant ABS-CBN properties
Initiate collaboration with big and/or PH-based community influencers
Account Management
Help regulate the creation of new accounts and deletion of obsolete/unofficial ones following set rules
Adhere to new platform features, processes, and policies
Digital Advertising
Manage third-party agencies to support Category/Region plans
Plan and execute digital advertising strategies
Educational Attainment: Bachelor's Degree
Required:
Proven experience delivering effective and innovative digital campaigns
Understands how TikTok works and stays up to date with all the platform's latest trends
Solid understanding of digital metrics, with the ability to generate, analyze and interpret data
Strong management skills, excellent oral and written communication skills
Preferred:
Proficiency in digital advertising
Experience delivering a variety of digital assets, including rich media, micro sites, and social media applications
Ability to "think outside the box" and produce quick comebacks for audience engagement
Associate / Supervisor Sales and Marketing Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc. 1 opening Bachelor's degree graduate
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
Kalibrr

Quezon City, Metro Manila
Permanent
Full-time