commercial & customer Marketing Manager, travel retailGuinness Brewery
Salary: Agreement
Work form: Full time
Posting Date: 29/01/2026
Deadline: 30/11/2021
Job Description Job Description : Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every Job Description Job Description : Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel inspired? Then this may be the opportunity for you. About You The Commercial & Customer Marketing role has a huge responsibility in delivering our growth plan through excellent management of our Philippines TR customer & world class execution business plans. Function Travel Retail (TR) is a profit centre within the Strategic Partnerships (SP) BU. Within TR, the Philippines TR accounts for a third (pre-COVID) of the Net Sales Value (NSV) generated by total TR. While Philippines TR has one customer, there are -20 stores across the country. About the Role The business operates within a very ambiguous environment with complex market conditions, stakeholders & consumers. Specifically, as the title of the role suggests, there are two distinct facets to the role which need to work: Commercial and Customer/Trade Marketing Commercial: Manage & deliver the P&L and lead the S&OP process. Forecast across all metrics: shipments, depletions, A&P spends Audit and review customer performance vs. agreed KPIs Hold customer to account and agree action plans to close gaps in business delivery Be an entrepreneur with a creative mindset, and deliver interventions to over achieve KPIs whilst closing any risks to plan Be an expert at commercial scenario planning and be flexible to switch between scenarios given a constantly evolving travel landscape Lead cross-functional team work with finance, supply and marketing Build outstanding relationships, and maintain these despite difficult commercial negotiations is critical for success in the role Work with Global Supply to ensure all are brands have Certificates of Product Registration from Food and Drug Administration prior to importation. Customer Marketing: Build and execute customer marketing plans that delight consumers at the POP and build outstanding experiences for our consumers whilst still delivering category growth and growing Diageo share Ensure airport level world class Every Day Great Execution, timely communication, design etc. is as per Diageo Global Brand Standards Ensure complete compliance & governance for all projects is in place & relevant SOAs/Policies adhered to without question Lead a team of on-ground merchandisers and Brand Ambassadors to ensure quality execution of plans Lead and work with agencies in both Philippines as well as overseas to develop and execute various assets such as creatives, branded premium items, visibility POS, etc. Lead last mile importation of premiums into Philippines, and installation of assets in stores. Unearth consumer insights and transform the same into actions to win share from competitors and drive sales Experience required/Skills/Capabilities/Languages A Bachelors degree with mininum 7 years' experience in Sales, Business Development and Trade/Customer Marketing. Strong, broad, and proven track record of performance delivery with previous experience of P&L accountability and direct customer engagement at a senior level Agile in being able to move from strategy planning to execution/implementation with pace An expert in relationship building while being able to balance the needs and performance of both Diageo and Customer aided by strong financial acumen, solid negotiation abilities, Influencing skills and interpersonal skills. Excellent interpersonal skills, with the ability to communicate complex topics and ideas in a clear and lucid manner, especially to senior stakeholders Must be proficient in MS Office including knowledge of advanced formulas and pivot tables in Excel Self-starter, Highly motivated and resourceful ability to work both independently and through functional support teams Comfortable working with ambiguity and resilient Able to inspire a multifunctional sales team and bring the team on a journey to success Proficient speaker of the Filipino and English languages. Chinese speaking is a PLUS Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. Character Is Everything
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