web Analytics manager and cro specialistCaspio, Inc.
Workplace: MetroManila, Manila, Makati
Salary: Agreement
Work form: Full time
Posting Date: 08/11/2025
Deadline: 29/12/2020
Caspio is seeking an experienced data-driven Web Analytics Manager and CRO Specialist to optimize visitor engagement, conversion and lead generation. This is an important role with a high level of responsibility and team visibility. Reporting to the Creative Director with a dotted line to the Vice President of Global Marketing, you will be responsible for conversion rate optimization (CRO) across the corporate website, marketing landing pages and microsites, email campaigns, YouTube, LinkedIn and other digital marketing programs. We are looking for a self-sufficient, detail-oriented, creative and analytical person that is numbers-driven. This role will be measured on lead generation and conversion metrics and is expected to be a significant contributor to top-of-funnel marketing activity.
Responsibilities
Champion a data-driven, test-and-learn approach to optimizing the buyer journey.
Optimize everything. This is a CRO role. Optimize conversion rates for corporate website pages, blogs, landing pages, web forms, email campaigns, social media posts, etc.
Increase engagement. Use leading web analytics tools to understand how users engage with web pages and optimize them for bounce rate, usability, time on page, page/scroll depth, average session duration, click-through rate and other KPIs.
Increase leads and opportunities for sales engagement. Essentially, this is the main requirement of the job. Every other aspect of the job is supporting in nature to this primary goal.
Propose, test and optimize marketing tactics that attract prospects, convert leads and upsell customers.
Implement, document and report on experiments to build up a best-practices knowledge base that others can reference.
SEO-savvy. Understand how your recommendations may affect SERP rankings.
Collaborate with channel-specific marketing teammates (website, landing pages, blog, email, social media, etc.) to improve or identify new areas for customer acquisition and growth.
Propose enhancements to UI/UX that will increase traffic and engagement.
Provide regular performance reports for the corporate website and blog, including audience, acquisition, behavior, and conversion and attribution metrics.
Join us now and enjoy the following benefits:
Flexible working arrangements (work-from-home setup)
Competitive compensation package
Company-provided equipment
Paid Time Off accrued based on hiring date
HMO coverage (medical and dental) for you and (1) qualified dependent upon regularization
Continuous mentoring programs for skills enhancement and career advancement opportunities
Healthy and encouraging work environment
Employee engagement activities
Referral incentives
5+ years of experience in a similar role or quantitative marketing disciplines such as web analytics, conversion rate optimization, or data science.
Expert knowledge of Google Analytics, Google Data Studio and Google Tag Manager, certifications highly preferred.
Expert knowledge of web optimization, heat mapping and multivariate A/B testing software such as VWO, Crazy Egg, HotJar, Optimizely, etc.
Experience with attribution modeling methodologies.
Expert Microsoft Excel skills: advanced formulas, advanced charting, conditional formatting, pivot tables, macros, etc.
Bachelor's degree in Marketing, Business, Economics, Analytics, or equivalent.
Work from Home
Mid-Senior Level / Manager IT and Software Computer Software / Engineering 1 opening Bachelor's degree graduate
Caspio is the world's leading no-code application development platform used by business professionals to create custom online database applications - without coding. Headquartered in Silicon Valley, and with global offices in Poland, Ukraine and the Philippines, Caspio powers custom applications in over 100 countries. We've helped over 15,000 customers - from large government agencies and Fortune 500 companies, to small and medium-sized businesses, startups and one-person entrepreneurs - turn their vision into powerful applications. With Caspio, non-developers are empowered to create and change their own business applications, allowing them to move fast and respond to opportunities immediately while freeing up scarce IT resources to focus on other critical business priorities. No code, just Caspio!Join the team that's making a worldwide impact on digital transformation! At Caspio, we empower non-developers to create custom business applications - without writing a single line of code.We're a team of high-energy, goal-oriented people who are committed to three core values: Service, Excellence and Innovation. We love what we do and have fun doing it.Caspio is for those who are determined to build a successful career in the tech industry. Get extensive training, great pay, excellent benefits, snacks pantry, team activities and a professional world-class office environment. Ranked a "Leader" by Forrester, we're on a mission to democratize app development and bring true digital transformation to organizations worldwide.Join us today.
Kalibrr
Responsibilities
Champion a data-driven, test-and-learn approach to optimizing the buyer journey.
Optimize everything. This is a CRO role. Optimize conversion rates for corporate website pages, blogs, landing pages, web forms, email campaigns, social media posts, etc.
Increase engagement. Use leading web analytics tools to understand how users engage with web pages and optimize them for bounce rate, usability, time on page, page/scroll depth, average session duration, click-through rate and other KPIs.
Increase leads and opportunities for sales engagement. Essentially, this is the main requirement of the job. Every other aspect of the job is supporting in nature to this primary goal.
Propose, test and optimize marketing tactics that attract prospects, convert leads and upsell customers.
Implement, document and report on experiments to build up a best-practices knowledge base that others can reference.
SEO-savvy. Understand how your recommendations may affect SERP rankings.
Collaborate with channel-specific marketing teammates (website, landing pages, blog, email, social media, etc.) to improve or identify new areas for customer acquisition and growth.
Propose enhancements to UI/UX that will increase traffic and engagement.
Provide regular performance reports for the corporate website and blog, including audience, acquisition, behavior, and conversion and attribution metrics.
Join us now and enjoy the following benefits:
Flexible working arrangements (work-from-home setup)
Competitive compensation package
Company-provided equipment
Paid Time Off accrued based on hiring date
HMO coverage (medical and dental) for you and (1) qualified dependent upon regularization
Continuous mentoring programs for skills enhancement and career advancement opportunities
Healthy and encouraging work environment
Employee engagement activities
Referral incentives
5+ years of experience in a similar role or quantitative marketing disciplines such as web analytics, conversion rate optimization, or data science.
Expert knowledge of Google Analytics, Google Data Studio and Google Tag Manager, certifications highly preferred.
Expert knowledge of web optimization, heat mapping and multivariate A/B testing software such as VWO, Crazy Egg, HotJar, Optimizely, etc.
Experience with attribution modeling methodologies.
Expert Microsoft Excel skills: advanced formulas, advanced charting, conditional formatting, pivot tables, macros, etc.
Bachelor's degree in Marketing, Business, Economics, Analytics, or equivalent.
Work from Home
Mid-Senior Level / Manager IT and Software Computer Software / Engineering 1 opening Bachelor's degree graduate
Caspio is the world's leading no-code application development platform used by business professionals to create custom online database applications - without coding. Headquartered in Silicon Valley, and with global offices in Poland, Ukraine and the Philippines, Caspio powers custom applications in over 100 countries. We've helped over 15,000 customers - from large government agencies and Fortune 500 companies, to small and medium-sized businesses, startups and one-person entrepreneurs - turn their vision into powerful applications. With Caspio, non-developers are empowered to create and change their own business applications, allowing them to move fast and respond to opportunities immediately while freeing up scarce IT resources to focus on other critical business priorities. No code, just Caspio!Join the team that's making a worldwide impact on digital transformation! At Caspio, we empower non-developers to create custom business applications - without writing a single line of code.We're a team of high-energy, goal-oriented people who are committed to three core values: Service, Excellence and Innovation. We love what we do and have fun doing it.Caspio is for those who are determined to build a successful career in the tech industry. Get extensive training, great pay, excellent benefits, snacks pantry, team activities and a professional world-class office environment. Ranked a "Leader" by Forrester, we're on a mission to democratize app development and bring true digital transformation to organizations worldwide.Join us today.
Kalibrr
Other Info
Makati City, Metro Manila
Permanent
Full-time
Permanent
Full-time
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Caspio, Inc.
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