sr Account Executive - customer marketingRoyal Caribbean Cruises

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Azamara is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
The key function of the Sr. Account Executive, Customer Marketing is to execute as well as enhance campaigns and technical projects needed to support the business objectives and KPIs associated with the Global Email Marketing, Global Direct Mail Marketing, Retention and Lead Acquisition programs, as well as any other marketing initiatives that fall under 1:1 communication.
Essential Duties and Responsibilities:
Executes all Global Email and Direct Mail campaign creative, data selection, strategy, and QA, with focus on complex practices and enhancements; owning campaigns beginning to end, for both Onboard Revenue and Net Ticket Revenue
Manages the Global Email communications calendar including tagging nomenclature, data selection, campaign identification for all major markets.
Responsible for the upkeep of all global marketing initiatives that fall under Lead Acquisition and Lead Generation. Additionally, responsible for optimization of said Lead Acquisition efforts, with the end goal of growing consumer database, keeping consumers engaged, and ultimately converting, reporting metrics and pivoting accordingly.
Manage the testing, execution, and enhancements of booked guest (Pre-Cruise) email automations and ad-hoc communication, including logic/business rule implementation, briefing of agencies, and QA.
Responsible for Retention, Remarketing, Reactivation, Nurturing, and Engagement implementation, executions, and high-level reporting related to Email automation and Direct Mail, as well as any other Email and Direct mail lifecycle marketing strategies to improve overall program.
Responsible for Advanced Testing strategy across channels, via control and hold-out grouping to apply learnings to future campaigns.
Creates guest communication letters in relation to itinerary changes and cancellations.
Innovate by launching new CRM initiatives that leverage customer insight and new technologies.
Partner with Business Intelligence, International Sales, Revenue Management, Onboard Revenue, other stakeholders, and agencies to enhance targeting efforts and personalization efforts.
QUALIFICATIONS:
College degree required
3-5 years of experience in Email Marketing, Direct Mail Marketing, CRM, Lead Acquisition, Data Management and Analytics
KNOWLEDGE AND SKILLS:
Education: BS/BA in Marketing, Management or related field
Experience: 3-5 years of related experience with proven success driving CRM/eCRM strategy and implementing effective direct to consumer communication
Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective email communications
Experience with direct marketing metrics, segmentation, data analysis and response measurement
Experience working with top-tier Email Service Provider (ESP) platforms (i.e. ExactTarget, CheetahMail, Responsys, etc.).
Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability and CAN-SPAM/anti-spam legislation.
Proven ability to work within in cross-functional organization and manage complex production schedules.
Project management: ability to manage multiple campaigns and cross-functional team members
Execution: excellent attention to detail and follow through
Excellent verbal and written communication skills.
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Azamara. We'll hope to see you onboard soon.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Azamara and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
Royal Caribbean Cruises

Philippines
Permanent
Full-time