social media content & visibility manager ( Work From Home)TSG Outsourcing
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Rate: $7/hr and earn up to PHP 70,000 +/month
Schedule: Monday - Friday: 8:00 am - 5:00 pm PST, with 1 hour unpaid Lunch break
 
Social Media Content & Visibility Manager (Work From Home)
 
We are seeking a Social Media Virtual Assistant to support the visibility and digital presence of our niche concierge optometry practice.
 
This role is responsible for transforming raw content (photos, short videos, clips, behind-the-scenes moments) into polished, on-brand posts and distributing them consistently across multiple platforms.
 
This is not an influencer role - it is a content execution and visibility role focused on consistency, clarity, and professionalism.
 
Required Experience & Skills
Mandatory:
Experience editing photos and short-form videos for social media
Proficiency with tools such as CapCut, Canva, InShot, Adobe, or similar
Strong understanding of Instagram, YouTube, LinkedIn, and Facebook formats
Excellent attention to detail and visual presentation
Ability to follow direction and brand guidelines precisely
Preferred:
Experience working with healthcare, professional services, or personal brands
Basic understanding of social media trends and short-form video pacing
Copywriting or caption-writing experience
 
Critical Personality Traits (Non-Negotiable)
The ideal candidate is:
Creative but structured - artistic, yet organized
Reliable - posts are consistent and on time
Detail-oriented - clean edits, no sloppy work
Coach-able - receptive to feedback and revisions
Self-directed - executes without micromanagement
 
Core Responsibilities
1. Content Editing & Enhancement
Edit photos and short-form videos provided by the doctor or team
Improve lighting, framing, captions, and pacing to ensure content looks professional
Add light branding elements (text overlays, titles, subtitles, simple transitions)
Maintain a consistent visual style across platforms
2. Multi-Platform Posting & Repurposing
Publish content across:
-Instagram (Reels, Stories, Posts)
-YouTube (Shorts and/or long-form clips when applicable)
-LinkedIn (professional tone and captions)
-Facebook (posts and reels)
-Website (blogs)
Repurpose one piece of content into multiple formats appropriate for each platform
Ensure captions, hashtags, and formatting are optimized per platform
3. Content Organization & Scheduling
Maintain a simple content tracker or posting calendar
Ensure consistent posting cadence (weekly minimum, with flexibility for trends)
Coordinate with the Director of Operations to align content with business priorities
Ensure content is posted on time and without reminders
4. Brand Alignment & Quality Control
Follow brand voice: professional, warm, approachable, patient-centered
Ensure all content reflects a medical professional and concierge brand
Flag any content that may not be appropriate or on-brand before posting
Maintain HIPAA awareness (no patient-identifying info unless explicitly approved)
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TSG Outsourcing
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