senior integrated Marketing specialistInfobip
Workplace: MetroManila, Manila, Taguig
Salary: Agreement
Work form: Full time
Posting Date: 12/11/2023
Deadline: 06/08/2022
Company Description
At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 70+ offices on six continents, Infobip's platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Job Description
Create and own local integrated marketing strategy - partner with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required. Suggest improvements based on the performance and feedback.
Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies & Associations.
Support regional requirements on regional/website - translate/ localize.
Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
Assist with annual marketing plans and associated budgets.
Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events.
Organize events from A to Z: budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
Work with regional marketing team (content manager others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives.
Plan on-site demos and activations with pre-sales team.
Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager
Work with regional content manager to create landing page content and ensure Set up of landing pages with HQ teams for webinar registration. (Align with DG team as per RACI)
Work with Regional SM to promote webinars and 3rd party events.
Work with regional PR to support media exposure in Sponsored and Tier 1 events
Qualifications
Have 5+ years of experience in demand generation, marketing programme, and/or channel marketing experience with a Business-to-Business IT software company: proven marketing success with CPaas or SaaS solutions is a benefit.
Fluent in English (writing and oral)
Be a strong independent researcher and concise communicator both verbally and in writing with the ability to understand and develop messages for a wide range of issues and audiences.
Be disciplined, organized and demonstrate the ability to lead others to success.
Experience managing multiple stakeholders in a matrix organization.
Be able to understand and translate highly technical information to a lay community, ensuring its relevance to the local market or sector.
Be able to prioritize, delegate and manage multiple, potentially conflicting tasks.
Be able to work effectively with a creative, global workforce and within a virtual team.
Have experience in successfully using sales and marketing systems, programs, and analytics to monitor and measure results (ex. Eloqua, SFDC).
Thrive in a fast-paced, dynamic environment where individual initiative is critical.
Flexibility, willing to step up to the challenge with a solution focused mind set.
Additional Information
Why our employees choose us (and stay)?
Never a dull moment - We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis.
Opportunity knocks. Often. - Being a part of a growing company in a growing industry - we challenge you not to grow! Whether it's horizontal, vertical, or angular, we want to support the path that you want to carve.
Learn as you grow - Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
Connect globally - Work with people from different countries & have an opportunity to embark on exciting business trips to help our clients and partners achieve market leadership.
Compensation & Benefits - Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!
#LI-KA1
#LI-Hybrid
Infobip
At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 70+ offices on six continents, Infobip's platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Job Description
Create and own local integrated marketing strategy - partner with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required. Suggest improvements based on the performance and feedback.
Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies & Associations.
Support regional requirements on regional/website - translate/ localize.
Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
Assist with annual marketing plans and associated budgets.
Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events.
Organize events from A to Z: budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
Work with regional marketing team (content manager others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives.
Plan on-site demos and activations with pre-sales team.
Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager
Work with regional content manager to create landing page content and ensure Set up of landing pages with HQ teams for webinar registration. (Align with DG team as per RACI)
Work with Regional SM to promote webinars and 3rd party events.
Work with regional PR to support media exposure in Sponsored and Tier 1 events
Qualifications
Have 5+ years of experience in demand generation, marketing programme, and/or channel marketing experience with a Business-to-Business IT software company: proven marketing success with CPaas or SaaS solutions is a benefit.
Fluent in English (writing and oral)
Be a strong independent researcher and concise communicator both verbally and in writing with the ability to understand and develop messages for a wide range of issues and audiences.
Be disciplined, organized and demonstrate the ability to lead others to success.
Experience managing multiple stakeholders in a matrix organization.
Be able to understand and translate highly technical information to a lay community, ensuring its relevance to the local market or sector.
Be able to prioritize, delegate and manage multiple, potentially conflicting tasks.
Be able to work effectively with a creative, global workforce and within a virtual team.
Have experience in successfully using sales and marketing systems, programs, and analytics to monitor and measure results (ex. Eloqua, SFDC).
Thrive in a fast-paced, dynamic environment where individual initiative is critical.
Flexibility, willing to step up to the challenge with a solution focused mind set.
Additional Information
Why our employees choose us (and stay)?
Never a dull moment - We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis.
Opportunity knocks. Often. - Being a part of a growing company in a growing industry - we challenge you not to grow! Whether it's horizontal, vertical, or angular, we want to support the path that you want to carve.
Learn as you grow - Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
Connect globally - Work with people from different countries & have an opportunity to embark on exciting business trips to help our clients and partners achieve market leadership.
Compensation & Benefits - Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!
#LI-KA1
#LI-Hybrid
Infobip
Other Info
Taguig City, Metro Manila
Permanent
Full-time
Permanent
Full-time
Submit profile
Infobip
About the company
Infobip jobs
Taguig, Metro Manila
Position senior integrated Marketing specialist recruited by the company Infobip at MetroManila, Manila, Taguig, Joboko automatically collects the salary of , finds more jobs on Senior Integrated Marketing Specialist or Infobip company in the links above
About the company
Infobip jobs
Taguig, Metro Manila