senior Executive - crmZALORA SEA

ZALORA is looking for a dynamic and passionate individual who would assist our Revenue Department in managing and CRM strategies. S/He will be working with different departments on different projects. This role will report to the CRM Manager and the Revenue Director.
Responsibilities:
Manage and conceptualize CRM strategies, various marketing campaigns and daily content across all CRM channels to ensure customer retention and customer loyalty
Ensure the CRM platform structure and architecture works seamlessly across all channels and captures all required information at key points in the customer life cycle to maximize customer lifetime value
Conceptualize initiatives to get more customers to subscribe to newsletters and push notification, activate new customers and reactivate inactive customers
Responsible for segmenting the current customer database and creating personalized content based on the customer's historical purchase
Coordinate with various marketing channels to ensure cross-channel campaigns are aligned
Analyze the weekly and monthly performance of the various CRM channels optimize performance
Develop testing strategies for newsletters, push and notification to ensure the most effective approach for engaging customers
Analyze Customer Journey Mapping touch points to improve customer experience and maximize commercial opportunities
Review all marketing materials that are sent to customers via various digital marketing channels to ensure that these comply with established regional standards and will be able to drive more sales
Assist Customer Service with customer concerns regarding the various promotions implemented
Requirements:
At least 2 years experience in digital marketing. Experience in Ad Tech companies is also
valuable. Any exposure to Marketing Tech Stacks is desired but not necessary.
Knowledge in basic HTML
Excellent written and verbal communication skills
Fluent in English
Interest in fashion
Strong analytical skills
Knowledgeable in utilizing MS Excel, Photoshop, Dreamweaver
The ZALORA Story
ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia's leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA's localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
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Jazz

Muntinlupa City, Metro Manila
Permanent
Full-time