senior Digital Marketing analystWeremote

About the Company
A role at our member company is an opportunity to be part of an organization
with decades long history and a bright future. Its their mission to provide
people with the most technically advanced and fashionable comfort shoes
available. They are incredibly committed to bringing customers only the best
brands of comfort shoes from around the world. They are a driven group of
people that has great dynamic work culture and innovative mindset.
Primary Function:
A Digital Marketing Analyst is responsible for measuring digital experiences,
performance patterns within campaigns, identifying optimization
opportunities, and assisting with testing and personalization of user
experience. This includes configuring and optimizing tools to develop
comprehensive reports that will translate to actionable recommendations for
the Marketing team. The individual will play a critical role in advising on how
to deliver a great digital experience to grow the business and inform strategy.
Responsibilities:
Keep up with cutting edge industry trends and tools that provides more accuracy, efficiency and additional insights
Generate regular reports that measure key metrics such as spend, ROAS, traffic by channel, etc. and share with internal stakeholders as needed
Present clear, succinct, and actional reports for the Marketing Team and for all levels of the organization, including the CEO
Continuously improve and enhance reports as well as identify and create new ones from observations and hypothesis
Create a clear sales funnel or customer journey and set KPI to identify early on leakages
Identify and create segments based on 5 types Behavioral, Psychographic, Demographic, Geographic, and Firmographic. Translate into segments for usable for each marketing channel
Propose and implement a weighted attribution modelling framework for to understand performance of each marketing effort and allocate budgets accordingly
Coordinate with cross-functional teams to optimize experiences throughout the acquisition funnel to drive conversions and lead generation
Crosscheck marketing data form Google Analytics against Shopify data with a small acceptable margin of error
Research competition, investigate benchmarks, and provide suggestions for improvement
At least 5 years of work experience in a similar role within an e-
commerce environment using Shopify
Certification and proficiency with Google Analytics and Tag Manager
Experience in migration to GA4
Experience in weighted attribution modelling
Deep understanding and familiarity of current tracking methods such as UTM, pixel, cookies, tags etc.
Experience with Big Query, Data Studio, Tableau is a plus
Experience in advanced segmentation
Technical knowledge in HTML, CSS, and web programming
Ability to coordinate across different time zones and to work remotely
Strategic thinker with strong analytical and technical skills and the ability to make recommendations based on data insights
Strong presentation and communication skills
Ability to work in a fast-paced and changeable environment, balancing multiple priorities, and ensuring high-quality outcomes
Strong work ethic and contributes a very professional attitude towards all aspects of work
Paid Vacation Leave
Paid Sick Leave
Work from Home
Medical / Health Insurance
Life Insurance
Entry Level / Junior, Apprentice Sales and Marketing Business Process Outsourcing 1 opening Bachelor's degree graduate
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Kalibrr

Pasig City, Metro Manila
Permanent
Full-time