senior Content Marketing specialistBooth & Partners

Job Description This is a remote position. About Us: Booth & Partners is a boutique outsourcing company headquartered in Manila, Philippines. We provide tailored outsourcing services to help small- to medium-d growing businesses improve focus, Job Description This is a remote position. About Us: Booth & Partners is a boutique outsourcing company headquartered in Manila, Philippines. We provide tailored outsourcing services to help small- to medium-d growing businesses improve focus, realize better asset utilization and generate ever-greater corporate value. Since our inception, we've partnered with clients from all over the world. Client locations such as the United States, Canada, Australia, United Kingdom, and Singapore. These global partnerships have helped us to redefine what a great customer experience truly means. Job Summary: We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to create compelling content to drive brand awareness and brand interest to join our Marketing Team. The Senior Content Marketing Specialist is responsible for the strategy, planning, and project management for all content-related projects, ensuring their alignment with digital marketing and SEO goals. This includes developing both written and multimedia content and managing freelance writers and content producers to garner the attention of our target audiences, expand Booth and Partners' digital footprint, and grow awareness, subscribers, and leads. You think customer-first when you build content for digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in content marketing for business process outsourcing companies or similar industries. Our ideal candidate has been leading content strategy and efforts at a high scale and pace. You thrive in the fast-paced world of publishing and enjoy researching and learning about new topics regularly. You also have a deep understanding of how SEO impacts organic traffic and are a master at weaving keywords into a piece of content without compromising its integrity. Youll work closely with the growth team and strategically plan the execution of detailed content for articles, resources, social media, and brand campaigns while bringing fresh ideas to the table. Responsibilities: Lead the development and management of a rich content calendar in line with the content strategy, blog strategy, and content amplification approach to attract a qualified audience to our owned properties. Lead content production projects , including agency and freelance writer management, planning, creation, legal and compliance approvals, distribution, and maintenance. Contribute to the development of content. Execute SEO tactics , in collaboration with the digital marketing team, including consistent use of targeted keywords in content and metadata, and outreach efforts for websites to gain backlinks to relevant content to support organic lead generation efforts and develops a network of go-to-influencers to build brand awareness. Manage Booth and Partners' social channels, creating, curating and sharing relevant content, fostering interactions and managing company response. Oversee audience development and recommends social media strategy for the company, growing relevant audiences and running social promotions to build the upper funnel and drive consistent and relevant traffic from social channels. Provide direction to writers, editors , and internal reviewers to ensure brand tone, message and style represent brand voice, adhere to brand guidelines, and follow SEO and content best practices. Evaluate and interpret data, like Google Analytics, social platform data, or search trends to inform and assess message effectiveness and evolve the content strategy. Develop goal-based KPIs for content initiatives and report on performance. Develops Conversion Rate Optimization (CRO) testing strategies for the Blog and related content to test CTAs and gated vs non-gated content , in order to meet website KPIs and objectives such as increasing social shares, and grow content engagement. Create exciting content. Lots of it. Use your stellar writing skills to create compelling pieces that educate and excite our audience. Each piece of content should serve a purpose, and fit in the Booth & Partners brand and tone. Be data-driven. Use B&P's data to create compelling narratives and reports. Take a data-driven approach when evaluating the success of our content strategy. Write, edit and deliver content thats thought-provoking, easy to understand, and on-brand while implementing SEO best practices. Research and maintain a comprehensive understanding of our industry and our core services and how to create content that supports the customer journey while implementing SEO strategies. Work with the growth team & creatives to develop eye-catching, traffic boosting articles that stray from the status quo. Optimize and edit older content for consistency, grammar, and SEO improvements. Stay current with SEO industry trends and algorithm development to ensure SEO best practices are being followed Action Oriented. Able to succeed and embody a growth mindset in a deadline-oriented, fast-paced environment. Proactively solve problems. Question the status quo. Constantly be exploring and experimenting with new channels and media formats. Have a pulse on emerging marketing trends and be willing to leverage from consumer marketing tactics. Project management. Collaborate with design, video, and creative teams to bring messaging to life through a variety of media. Prepare, manage and adhere to project-specific timelines. Collaborate with Demand Gen, Product Marketing, Sales, and department leaders to develop a content roadmap that maps to strategic goals, target personas, and phase of buyer's journey. Implement marketing program best practice strategies through testing and implementation of market trends. Maintain current knowledge in market trends, buyer needs, and marketing strategy and tactics Requirements Proven at least 4+ years of experience writing in the B2B space with a diverse portfolio of work. Experience working in B2B technology, preferably the Outsourcing industry Be a superb writer and editor who can provide compelling copy for all marketing projects, whether it's a podcast script, an article, or an outbound email. Diverse skill set: Blogs, videos, articles, white papers, webinars, be able to bridge left-brain and right-brain thinking. Project management - the ability to balance multiple projects at once is key. Willingness to experiment with new mediums, channels, and projects. Previous experience with SEO software and research tools, ideally SEMRush, BuzzSumo, AHREFs Previous experience with PPC software and research tools, ideally Google Ads 360 Previous experience with social media management tools, ideall y LinkedIn, Campaign manager, Facebook ads or similar tools Strong verbal and written communication skills and the ability to work optimally across internal and external organizations. Possess outstanding problem-solving, analytical, and research skills Strong analytical skills and can effectively analyze marketing data Takes ownership of multiple initiatives with a strong sense of accountability HTML/CSS, Adobe Creative Suite hands-on experience is an advantage Works well under pressure, can meet deadlines, and make sound decisions independently Strong commitment to the customer experience A keen eye for detail, obsessive with grammar and language, and deliver copy ready for publishing on or before a deadline. Open to constructive feedback and determined to meet company expectations for copywriting projects. Benefits WHAT WE OFFER Above-Industry Standard Compensation Package Premium Healthcare Coverage and Life Insurance Fun Monthly Employee Engagement Activities Opportunities for Learning, Personality Development, and Career Advancement
Monster

Philippines
Permanent
Full-time