rohq - hr - employer Brand specialist for apac (vp)Citigroup

Citi has an exciting opportunity for an Employer Brand Specialist to join our APAC Talent Acquisition team. Reporting to the Head of APAC Employer Branding, this is a newly created role to lead our recruitment branding strategy across the entire APAC region, playing a meaningful part in helping Citi attract, engage and hire the best and most diverse talent at all levels of the organization. This strategic role and encompasses the responsibility for proving the impact of employer branding, evolving it from a "nice to have" into a key part of our recruitment strategy.
As part of the APAC Employer Branding team, you will have end to end exposure to Citi's employer brand strategy, including working with the APAC Talent Acquisition Leads, Global Branding & Marketing teams, and our Business Leaders. Your role will include, understanding Citi's needs and challenges in attracting talent, developing targeted branding strategies to address those challenges, and measuring candidate engagement and the effectiveness of campaigns. You will also get both regional and global exposure through close collaboration with our human resources, marketing, and communications counterparts. This is a hands on role and focused on execution of our Employer Brand strategy for APAC.
If you are passionate about story-telling, engaging with talent from diverse backgrounds, and executing bold and innovative ideas, we want to hear from you!
Key Responsibilities:
Lead the APAC-wide talent brand and recruitment marketing strategy, including conducting research and developing campaigns
Leverage our brand guidelines and value proposition to localize Citi's branding content and articulate our differentiated employment positioning across APAC markets
Identify and recommend innovative approaches to branding and marketing to help the Talent Acquisition team achieve overall recruitment objectives
Define and monitor KPIs to measure brand awareness, candidate engagement, and effectiveness of campaigns and to connect branding activities to candidate conversion and actual hires
Continuously educate senior leadership, recruiters, and business managers on the impact of talent brand and marketing and the importance of being brand ambassadors
Hands on execution, updating the Brand Library, creating monthly NewsLetters, sharing social media content online and educating TA on social media best practices and branding market intelligence.
Work closely with the Global Talent Acquisition team to align on strategic vision and goals, share content, and create a cohesive talent brand
Qualifications:
Bachelor's degree in Communication, Marketing, or related field
Proven track-record in brand development, social media marketing and/or digital marketing
Demonstrable experience in delivering Employer Brand Strategy for a large corporate.
Ability to make data-driven decisions
Experience in Talent Acquisition and knowledge of talent acquisition goals and processes
Experience working for a global company, with an understanding of how to tailor content to local markets
Ability to build strong working relationships with internal and external stakeholders across the globe
Exceptional written and verbal communication skills
Proven experience to manage multiple projects and work in a matrix organization.
Job Family Group: Human Resources
Job Family: Recruiting
Time Type:
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .
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Citigroup

Taguig City, Metro Manila
Permanent
Full-time