paid sear ch spe cialistLuxasia

Do you want the opportunity to work with over 100 luxury, prestige, masstige and mass beauty brands across 9 APAC countries? Do you want responsibility for developing and implementing our Paid Search strategy to increase our online presence and improve our marketing and Omnichannel sales efforts? Do you want to work closely with the marketing, sales and ecomm teams?.
The Paid Search Specialist is responsible for the success of the company's pay per click strategies and programs. They will be part of the regional team who work with our brands and brand managers to strategise, plan, coordinate, execute and measure campaigns that drive the consumer engagement and return on investment.
JOB REQUIREMENTS AND QUALIFICATIONS
Manage, review, and perform daily account responsibilities associated with Google AdWords (search, display, video, shopping, app campaigns)
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with brand goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly brand reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with brand goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.
Ability to understand database concepts and querying of data.
Requirements
YOUR EXPERIENCE:
1 - 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience in beauty, retail or luxury goods preferred but not essential
Strong analytical and strategic skills with the ability to plan, execute, measure and respond
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing), search, display, video, shopping and app campaigns.
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
AdWords / Google certification a plus.
Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing)
Degree educated or demonstrable work experience
YOUR STRENGTHS:
Able to build relationships and lead brand managers to define projects/actional outcomes.
Proven ability to plan and execute marketing campaigns in a fast paced environment to give great results
Strong project management skills with the ability to manage multiple plans and timelines
Self-starter with strong interpersonal skills who works well within a team and independently as needed
LUXASIA

Taguig City, Metro Manila
Permanent
Full-time