Online Marketing specialistSGS

Company Description
SGS is the world's leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.
Job Description
PRIMARY RESPONSIBILITIES
Preparation, development and implementation of B2B Paid Media Advertising strategies in close collaboration with SGS business units to promote SGS business-related web pages, and websites, and to increase traffic, generate business leads and conversions/ROI according to the business objectives
Give technical and business inputs to the Digital Marketing & Communication Management Team in terms of streamlining business and web processes, and updating methodologies
REPORTING LINE
Corporate Communications Support Team Manager
Online Marketing Lead
SPECIFIC RESPONSIBILITIES
Liaise with the different SGS lines of business to develop online marketing strategies for their respective web sites and campaign promotional needs
Conducts research on the online marketing strategy either based on industry trends or as reflected on competitor websites
Prepare and setup Paid Search, Display Advertising proposals, Paid Social Advertising for SGS business units
Performing online promotion through Paid Search Advertising, Social Media and Search Engine Optimization
Provide ongoing management of new and existing paid advertising campaigns including monitoring, reporting, analysis and optimisation recommendations
Test and offer new paid advertising strategies tailored to the needs of the business unit's current campaign
Production and management of paid social campaigns through social media platforms (Facebook, Instagram, LinkedIn and YouTube)
Regular monitoring of campaign performance and reporting of issues, insights and opportunities based on data
Work in partnership with the SEO and PPC Specialists on keyword targeting and optimisation.
Identifiying technical properties for optimization within the website and campaigns development
Ensure compliance of all landing pages (for SGS.com corporate and SGS lines of business) to Search Engine Rules, Guidelines and Best Practices, SGS's Publication Standards and Web Usability Guidelines
Provide analytics reports and analysis using analytics tools for online marketing campaigns and website performance
Contributing to the development of Search Engine Marketing (SEM) best practices and work processes for the teams
Provide support as needed based on instruction from the Online Marketing Lead, Global Online Marketing Manager and/or Corporate Communications Support Team Manager
Qualifications
PROFILE
1 to 2 years minimum experience in search/digital marketing, paid advertising or its equivalent
Bachelor's degree in the field of Marketing, Information Technology, Computer Science, Communications, Social Sciences, Advertising or its equivalent
Experience with search/digital marketing or paid online advertising is an advantage
Strong analytical skills with ability to collect, organize and analyze information with attention to detail, accuracy and validity
Additional Information
REQUIRED SKILLS
Working knowledge of MS Office applications (Word, Excel, Powerpoint)
Proficient in internet and search
Quick to learn new web applications and technologies (e.g. SEO tools, Analytic tools, Google Adwords, Social Media Channels)
Adaptable, ethical, analytical and has a strong eye for detail
Strong communication and interpersonal skills, customer-focused and delivery-oriented
A fast learner, able to grasp new concepts, understand requirements and translate knowledge into practical ability
Ability to work under pressure and meet deadlines
Team player with ability to operate without close supervision
Excellent command of the English language, both written and verbal
Additional language, other than Filipino, such as Asian or Latin languages is an advantage
SmartRecruiters

Muntinlupa City, Metro Manila
Permanent
Full-time