Marketing Communications specialistTrade Associates Corp

ole will encompass an extended spectrum of marketing with a specialization on content writing
implementation of marketing programs for the company, its brands and its portfolio for online presence (website, social media, website, seo/sem, etc.)
coordination of all marketing and branding initiatives across all platforms (digital and traditional)
coordination of all marketing-related requirements for sales building and business development strategies
conduct all market research initiatives to identify business requirements, market trends and insights
lead the coordination of the event strategies and online community engagement campaigns
management and back-up of all digital assets on company external back-ups and cloud systems
social media accounts management
press-relations and communications coordination
managing the marketing budget and reportorial requirements
coordination of third-party marketing service providers
write and develop engaging and high-quality website content, including blog posts, product information, and page descriptions
provide copywriting for both our website and various social media platforms
improve existing website content/blogs/landing pages
update content and website links for maximum optimization and search engine rankings
develop an organic SEO strategy to increase website rankings in organic search engine results pages (SERPs)
develop and implement search engine optimization recommendations and perform keyword discovery
develop link-building strategies and execute tactics to increase the number of links pointing back to the site from high-quality sources
create a monthly report on all site activity, including web analytics, click-through rates of sponsored ads, and PPC initiatives and campaigns
research and analyze competitor advertising links, keywords, and SEO techniques
ensure newly developed code meets SEO best practices by working with the development team
requirements:
with at least 2-3 years of experience in marketing, events management and digital marketing
excellent high-quality writing proficiencies
experience in writing feature articles and long-form content, preferably with content for the food and beverage industries
advanced experience in copywriting
demonstrable experience in search engine marketing and search engine optimization
experience with various SEO tools
understanding of PPC tactics, ranking strategies, algorithms, and best practices
knowledgeable with WordPress platform
working knowledge of Google Analytics and Google Adwords
knowledge of HTML and CSS
Summary of role requirements:
Looking for candidates available to work on weekdays
2-3 years of relevant work experience required for this role
Working rights required for this role
Expected start date for role: 21 August 2023