Company Description
We are a global demand generation agency. We create and nurture leads, retain and grow customers, and give clients the confidence their marketing investments will produce quantifiable returns. We excel in sectors where multiple decision makers evaluate complex products over a long buying cycle. Using a blend of insight and automation, we connect conversations across channels and over time. Each successive interaction - whether online or over the phone - informs the next. Customers get a better experience. More qualified opportunities are passed to sales. To do this repeatedly at scale, we architect and operate an always-on, mid-funnel machine. Aligning siloed teams, unifying disparate data, taming technology and supplementing scarce skills. By consolidating globally with us, clients benefit from a level of cohesion and visibility impossible with separate suppliers. Duplication and doubt are replaced by the certainty of a consistent approach and predictable outcomes.
Job Description
The Marketing Automation Specialist will guide our International's clients during the creation and optimization of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads and create brand awareness. In this role you'll be responsible for the development and delivery of marketing automation strategies and campaign execution. Ensuring integration with the CRM and supporting account and prospect-based marketing.
Key Responsibilities
■ As the subject matter expert for marketing automation, you'll be driving the overhaul of the marketing automation platform
■ Work with clients to turn their marketing automation platform into a revenue driver, using best practices in marketing automation, lead management and revenue performance management
■ Collaborate with clients to gather requirements, translate business needs into technical execution, receive feedback and present results
■ Manage projects to deliver the expected results on time and on budget
■ Developing, defining and implementing nurture journeys
■ Provide innovative solutions by creating cutting edge, effective and efficient marketing programs
■ Hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, media placement, tracking, etc.
■ Drive and manage email process: content, messaging, segmentation, and list management for maximum revenue and profitability
■ Create, implement and maintain dashboard of key success metrics
■ Monitor, analyze and report on campaign performance to maximize ROI and sales
■ Analyzing the results of all marketing campaigns and drive continual improvement for testing/optimization of campaigns moving forward
■ Coordinating with other digital marketing colleagues to ensure integration with web content and analytical tracking
Qualifications
■ Minimum 2+ years of Marketing Automation experience
■ Any Marketing Automation Software/tools experience, with a good understanding of integrating these tools with CRM's
■ Web development skill sets like HTML, CSS, JavaScript knowledge is a plus
■ Expert knowledge of marketing technologies and industry best practices
■ Solid understanding of workflow processes and systems within a marketing/sales cycle
■ Excellent communication skills: written, verbal and presentation and an eye for detail and design
■ Exceptional stakeholder management and communication skills (the ability to articulate and present concepts to a wide audience of business stakeholders)
■ Experience in digital marketing acquisition channels in the b2b and ideally in Telecommunications or other complex technologies
■ Ability to prioritize and manage multiple priorities, projects, resources
■ Intellectual curiosity, energy, enthusiasm, and analytical thinking
■ Knowledge and understanding of database marketing
■ A love of Marketing automation and designing journeys from scratch
Perks and Benefits
■ Work with the best!
■ Competitive compensation
■ Stay balanced.
■ Grow your mind. Training and certification exam fees covered
■ Get connected.
■ A friendly work environment with flexible hours
Additional Information
Temporary Work From Home arrangements
Office Location (Depends on staff preference)
Eastwood Quezon City
Alabang Muntinlupa
Work Schedule
Initially around 4PM-1AM Manila Time (Must be open to other shift schedules)
By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.
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We are a global demand generation agency. We create and nurture leads, retain and grow customers, and give clients the confidence their marketing investments will produce quantifiable returns. We excel in sectors where multiple decision makers evaluate complex products over a long buying cycle. Using a blend of insight and automation, we connect conversations across channels and over time. Each successive interaction - whether online or over the phone - informs the next. Customers get a better experience. More qualified opportunities are passed to sales. To do this repeatedly at scale, we architect and operate an always-on, mid-funnel machine. Aligning siloed teams, unifying disparate data, taming technology and supplementing scarce skills. By consolidating globally with us, clients benefit from a level of cohesion and visibility impossible with separate suppliers. Duplication and doubt are replaced by the certainty of a consistent approach and predictable outcomes.
Job Description
The Marketing Automation Specialist will guide our International's clients during the creation and optimization of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads and create brand awareness. In this role you'll be responsible for the development and delivery of marketing automation strategies and campaign execution. Ensuring integration with the CRM and supporting account and prospect-based marketing.
Key Responsibilities
■ As the subject matter expert for marketing automation, you'll be driving the overhaul of the marketing automation platform
■ Work with clients to turn their marketing automation platform into a revenue driver, using best practices in marketing automation, lead management and revenue performance management
■ Collaborate with clients to gather requirements, translate business needs into technical execution, receive feedback and present results
■ Manage projects to deliver the expected results on time and on budget
■ Developing, defining and implementing nurture journeys
■ Provide innovative solutions by creating cutting edge, effective and efficient marketing programs
■ Hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, media placement, tracking, etc.
■ Drive and manage email process: content, messaging, segmentation, and list management for maximum revenue and profitability
■ Create, implement and maintain dashboard of key success metrics
■ Monitor, analyze and report on campaign performance to maximize ROI and sales
■ Analyzing the results of all marketing campaigns and drive continual improvement for testing/optimization of campaigns moving forward
■ Coordinating with other digital marketing colleagues to ensure integration with web content and analytical tracking
Qualifications
■ Minimum 2+ years of Marketing Automation experience
■ Any Marketing Automation Software/tools experience, with a good understanding of integrating these tools with CRM's
■ Web development skill sets like HTML, CSS, JavaScript knowledge is a plus
■ Expert knowledge of marketing technologies and industry best practices
■ Solid understanding of workflow processes and systems within a marketing/sales cycle
■ Excellent communication skills: written, verbal and presentation and an eye for detail and design
■ Exceptional stakeholder management and communication skills (the ability to articulate and present concepts to a wide audience of business stakeholders)
■ Experience in digital marketing acquisition channels in the b2b and ideally in Telecommunications or other complex technologies
■ Ability to prioritize and manage multiple priorities, projects, resources
■ Intellectual curiosity, energy, enthusiasm, and analytical thinking
■ Knowledge and understanding of database marketing
■ A love of Marketing automation and designing journeys from scratch
Perks and Benefits
■ Work with the best!
■ Competitive compensation
■ Stay balanced.
■ Grow your mind. Training and certification exam fees covered
■ Get connected.
■ A friendly work environment with flexible hours
Additional Information
Temporary Work From Home arrangements
Office Location (Depends on staff preference)
Eastwood Quezon City
Alabang Muntinlupa
Work Schedule
Initially around 4PM-1AM Manila Time (Must be open to other shift schedules)
By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.
outsourced
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Quezon City, Metro Manila
Temporary
Full-time
Temporary
Full-time
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