digital trade Marketing Assistant managerUnilever

MAIN JOB PURPOSE
Convert online traffic to attract new users while driving engagement and loyalty of existing users through continuous testing and optimization.
1. Day to day user of WebEngage and Social Media Business Accounts
2. Develops multi touchpoint journeys that help attract, engage and retain customers, through Marketing Automation Tools
3. Building customer segments and target groups to develop Marketing attribution for all touchpoints (Online, SMS, App Push, etc
4. Executes campaigns through Social Media platforms and monitors Campaign Progression (How many registered, converted etc)
5. Drives lead generation, and build end to end Official Tindahan Club Online Community in FB (Strategy and Customer Service)
KEY ACCOUNTABILITIES
IDENTIFY CUSTOMER TARGET LIST FOR ENROLLMENT BASIS SEGMENTATION
Basis Enrollment strategy and Segments identified by DOM and DTM
Work with Analytics to Manage and Monitor Customer Details and Lists, Customer Journeys and Campaign Progression (How many re gis tered,
converted etc)
ACQUIRE CUSTOMERS
Create targeted, personalized messages (with content manager) for customers and set appropriate intervals for outreach. Defin e L aunch promotions
Online Campaigns via Whatsapp/Email/SMS/Push Notifications
Offline Campaigns via Telesales and CD Sales team track execution by Distributor
INCREASE VISIBILITY FOR APP/WEBSITE BY MANAGING SEARCH MARKETING*
Create target keyword list for search terms that website should show up for on search engines (i.e. Google)
Separate target keyword list into Search Engine Optimization (SEO) and Search Engine Marketing (SEM) targets based on competi tion & performance
for General website and Product related pages
Create and update SEM ad structure including campaigns, ad groups, and ads
Update SEO keyword list based on performance and company trends/needs
Map SEO keywords to pages
Track competitors' performance in SEO and SEM for competitive response
Create Best Practices to Optimize the Organic Search experience
(*More relevant for advance/hybrid markets)
4. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING AUTOMATION
CRM Develop communication (email, sms, whatsapp) triggers to achieve goals of adoption and retention
Select Marketing automation solution (e.g. Marketo). Identify and Setup Criteria for Campaign Decision Tree
MARKETING ATTRIBUTION
Analyse sources of acquisition and ROI per channel to Fine Tune Marketing Strategy
Define A/B tests to be run on a regular basis for content, subject lines, timing etc
KEY REQUIREMENTS
Able to develop strategies to drive awareness, engagement, loyalty via ONLINE and OFFLINE marketing
Journey design & management: Able to identify and design multi touchpoint journeys in app based on target segmentation
Process orientated: Able to develop & govern end to end processes (both front end and back end) to ensure the journeys work perfectly.
Cross functional: Able to work closely with content agency partners & Platform Lead to develop content to support the journeys.
Performance M arketing (SMS, Web, Email, Social Media, etc Search Engine Marketing and Optimization (SEM + SEO)
Tools & Tech : WebEngage, Facebook Business Manager, Google Analytics, PowerBI, Firebase
Unilever

Taguig City, Metro Manila
Permanent
Full-time