digital media buyer | Work from HomeWide-out Workforces Inc.

Digital Media Buyer
As a key liaison between agencies and advertisers, digital media buyers support the creation and implementation of advertising campaigns for different brands. Although digital media buyers may be involved in many decisions made throughout the campaign planning process, the most important decisions lie in determining which online media channels and what tactics will yield the greatest reach and be most effective in achieving campaign goals.. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money.
Responsibilities
Sets up, manages, implements and optimizes digital media plans by working on A/B or multivariate split testing to generate online traffic, leads, and engagement
Optimizes bidding by keyword research and management, proper targeting (placement, geographics, and demographics) and recommends tactical changes to improve campaign performance.
Helps develops strategic media planning recommendations and offer resourceful problem-solving both internally and externally
Ensures all ad campaigns are within daily, weekly and monthly ad spend budget
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies
At least 3-5 years experience of related experience
A digital media buyer must be curious and not be afraid of tackling complex problems.
A buyer must possess an in-depth knowledge of the industry in which its customers operate.
Also, they must be an interdisciplinary professional that can manage both traditional and digital marketing with ease.
Strong conversion funnel modeling experience
Hands-on experience in Google Analytics, Google Tag Manager and/or other tracking software.
Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
Programmatic advertising experience.
Media agency experience preferred but not necessary
Performance marketing experience highly desirable
Proficient with Microsoft Excel, Word, and PowerPoint
Huge Plus Google AdWords and Analytics certifications.
Associate / Supervisor Media and Creatives Software Consultancy and Supply 1 opening Bachelor's degree graduate
Since 2005, WIDEOUT AQA has been the human side of the technology powering MarTech.We've designed bespoke programs for enterprise companies such as GOOGLE, VSP + ZETA Global; supercharging their marketing teams + partners by plugging into our existing infrastructure + leveraging our distributed teams.Our core services include Creative Development, Ad Operations, Ad Production + Video Editing.Schedule a call with one of our Solution Consultants to see how we can help you today
Kalibrr

Makati City, Metro Manila
Permanent
Full-time