Digital Marketing specialist - nzFiltaGlobal

We are looking for a Digital Marketing Specialist for our partner in New Zealand!
The Digital Marketing Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks and will also manage all social media accounts and SEM campaigns on Google to maximize ROI.
Key Responsibilities
Search Engine Optimization and Marketing
Develop search engine optimization strategies to improve the company's rankings.
Research SEO keywords and competitor rankings to use throughout the company's website and marketing materials to ramp-up the rankings
Work closely with the Marketing and Sales Team to steer content strategy and production and leverage social media channels in driving traffic and social signals.
Continually identify new opportunities to grow organic website traffic, managing SEO budget and forecast monthly traffic and inquiry volumes.
Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds and URL paths.
Identify and contact websites that provide backlinking opportunities as well as managing content amplification channels.
Perform regular research and analysis to include keyword research, audience insights, technical audits, content reviews, etc.
Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyse competitor advertising links
Social Media Management
Develop creative and engaging content strategies and territories
Develop detailed content calendars / # hashtag strategies
Plan and deploy content across platforms
Manage and facilitate social media communities by responding to social media posts and developing discussions
Manage the day-to-day handling of all social media channels including Facebook, Instagram, LinkedIn, and YouTube. Including responding to comments and messages within a pre-determined time.
Position Prerequisites
At least 3 years of work experience as an SEO and SEM professional
Good knowledge of Google Suite (Analytics, Console, My business), PPC and WordPress.
Expert in researching keywords and competitor rankings. Expert in internal linking, backlinks, disavow meta titles/tags/descriptions, image alt tags & file names etc.
Proactive in acquiring and learning new skills in the evolving SEO field.
Exceptional communication skills both written and verbal.
Excellent attention to detail.
Well-versed in performance marketing, conversion, and online customer acquisition
Up to date with the latest trends and best practices in search engine marketing
Strong analytical skills and experience generating SEM reports
Experience in social media, creative, or copywriting experience with an Australian company (or at minimum US, UK, or other English-speaking company)
Social media management experience, with a deep understanding of most social media channels such as Facebook, Instagram, LinkedIn, and YouTube·
Personality Fit
High attention to detail
Organized
Driven to succeed
Excellent time management and organizational skills
Not shy to ask questions, approach, set reminders, present ideas
Copes under pressure
Takes responsibility
Along with a dynamic environment where everybody is highly motivated and engaging, you will get the following benefits for being part of the Filta family:
Benefits:
HMO for yourself and one dependent within the first month
20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularisation)
Perks:
Monthly social activities paid by the company- such as watercolour workshop, board games, laser tag, escape room, team dinner, etc.
30 minutes early out Fridays (after regularisation, upon completing all your tasks for the week, and if you are on time during the week)
Free lunch every Friday by BOA
Birthday cake on your birthday
BOA merchandises upon regularization
Christmas Shutdown from 20th of December to 5th January 2021
Shift time:
6:00am to 3:00pm Manila Time, Monday to Friday
10:00am to 7:00pm Auckland, New Zealand Time, Monday to Friday
If this sounds like you and you're ready to take the next step in your career, do not hesitate to get in touch and become a part of the #FiltaFam!
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Jazz

Manila City, Metro Manila
Permanent
Full-time