data specialist & Digital data leadUnilever

Main purpose of the job:
As a Data Specialist you will be responsible for managing reporting & dashboarding, running data models, managing the local database and increasing impact with the dedicated business efforts (funnel approach). (S)he will be closely involved in integrating the full data infrastructure.
Data Analysis & Insighting
Creates insights by executing & using sales figure interpretation models. Analysis is performed based on globally developed data models by data scientists. Also liaises with data scientists to optimize existing models.
Maintains fully-profiled operators (FPO) and reports status to CD Team to take action. Delivers qualified leads to CD Team.
Makes sure all leads are transferred to the system and are followed-up correctly and in due time
Refine lead prioritization system (eOTM) to assess and lead scoring to estimate likelihood of purchase)
Assess and recommend more effective persona segmentation model across the entire funnel
Support campaign automation via Marketo by managing data flows from other platforms
Develop and refine predictive analytics for applications like recommendation engines, food trend predictions, fall out account alerts.
Data Visualization & Reporting
Translates data into BI at the top and end of the funnel based on the grip-grab-grow model by delivering advice to OCTs and the Digital team. Focus on acquisition of new businesses and win-back of lost operators.
Delivers and manages the dashboards needed to visualize BI to the rest of the organisation.
Data Management
Owns the process to integrate all sales, marketing and digital data into the local data infrastructure.
Integrate CD IT infrastructure into the wider data infrastructure according to the business needs and the chosen strategy
Harness the value of data through cleaning; organizing from all touchpoints
Is the gatekeeper of data quality and integrity as required by the business.
Does maintenance on the entire database and manages universe and number of buying operators
Interface Management
Needs to have a strong network with all customer-facing roles in your MCO
Maintains relationships with Trade-partners to secure the flow of SSD into the systems
Close coordination with Global Data team on data capture and ingestion of operator data. Collaborate with Global Data Team on defining the requirements for data capabilities, interfaces, tools, models and building capabilities as required.
Gatekeeper and management of the Local Data Area (Data Lake) for the MCO
Key Skills:
Expert knowledge of SQL, Excel and general database skills
Excellent data mining skills/ scripting languages (SQL, Python, R)
Experience with statistical models/ tools
Strong communication skills and capability to be data thought leader
Conversion and result-driven
Knowledge of the content & structure of the database
Team player that can work cross-functional
(both with marketing & data technology teams) * Knowledge of handling sales figures
Fluent English communication skills, verbal & written
Influencing all necessary stakeholders to deploy all business requirements in line with the strategy
Ability to create reporting which is accessible, usable and highly focused on delivering insights
Ability to explain the data in a super simple way to stakeholders in the company & understand their business needs
Able to analyse & collect business insights to teams so they can have a bigger impact with the limited resources available
Knowledge of API integrations & setting up future-proof data infrastructures in line with the business strategy
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever

Taguig City, Metro Manila
Permanent
Full-time