brand Management officerMEDICard Philippines Inc.

Developing and implementing custom marketing and advertising strategies that resonate with the target market
Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
Building brand awareness and increasing brand value and profitability
Researching and analyzing consumer behavior, market trends and competitor activity
Monitor marketing trends as well as keep an eye on competitive companies in the marketplace to stay ahead of competition
Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives
Increasing product sales and market share
Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs
Collaborates with sales team for specific strategies for clients
Overseeing the production of advertisements, promotional materials and campaigns
Ensuring that messaging and marketing activities are aligned with brand and company values
Conducts market research via the web or face to face visits to potential market and partners
Interfaces regularly and shares market information with the Sales and Marketing Team
Identifies additional sales channels as appropriate
Checks on competitive activities and develops new methods of gaining customers
Performs other job-related duties and responsibilities as assigned by management
Must possess Bachelor's / College Degree in Business, Marketing or related field.
Must have a strong background in retail marketing and brand/product management, as well as a deep understanding of the healthcare, pharmaceutical, or the FMCG industry.
With at least 5 to 7 years experience in developing brand and marketing strategies
Must have an expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
Bossjob

Makati City, Metro Manila
Permanent
Full-time