Takes on the strategic and tactical responsibilities for the brand, including having responsibility for the brand's identity and position. 1. Brand Identity Strategic Development, Implementation and Control Clearly specify what the brand aspires to stand for and execute and manage it to be on target, consistent, effective, and efficient. 2. Brand Equity Building Take control of the brand building and brand management efforts by monitoring, reviewing and approving tactics from a brand perspective, and more importantly, doing strategic brand research and brand equity measurement. 3. Strategic Communication Team Leadership Coordinate communication strategies across people and organizations within and outside the company using a broad scope of diverse media options that generate synergy and efficiency as well as impact. 4. Product Development Spearhead product development activities, including modification/reformulation of the existing product as well as creation of new products with strong market potential. 5. Category Focus Help make the brands within a category work together to provide the most collective impact and for strongest synergies.
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Pasig City, Metro Manila
Permanent
Full-time
Permanent
Full-time
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Monde Nissin Corporation
About the company
Monde Nissin Corporation jobs
Pasig City, Metro Manila
Business Development Representative
Tahche Outsourcing Services Inc.
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About the company
Monde Nissin Corporation jobs
Pasig City, Metro Manila