vp MarketingEdukasyon.ph

Key Objective:
To acquire new users and improve user growth by building, managing, and growing the marketing department of Edukasyon.ph
Roles and Responsibilities:
Total marketing management from strategy development to planning to implementation of both B2C and B2B
Support research, development and launch of competitive marketing products in consideration of target users and client channels with sizeable revenue at a positive margin
Build Edukasyon.ph brand as the Filipino youth's main source of info for all their learning, career and other educational needs that can positively impact platforms user base and financial position
Champion deep understanding of target user across all functions
Set overall B2C and B2B marketing objective, strategy, and implementation plan for the company
Review and manage marketing strategy of verticals- branding, creatives, digital marketing, research, and community management
Identify and monitor KPIs for the marketing department such as but not limited to user acquisition, user growth, engagement, reach, cost per acquisition, etc.
Work with internal and external stakeholders in executing effective, impact-driven B2C marketing initiatives
Represent the marketing department in Management Committee discussions, investor relations, and other high-level engagements
Manage recruitment, training, retention, and performance of the department
Lead administrative, operational, and financial decisions concerning the department
Lead market research, competitor analysis, forecasting, and related studies to ensure data-driven decision-making
Recommend strategies to optimize the marketing department's capacity, efficiency, and quality
Safeguard Edukasyon's tone, branding, and values across all marketing initiatives
At least 8-10 years of work experience specifically in the field of marketing (digital marketing and brand management)
Background in advertising, marketing, digital marketing, or digital media is required
Has managed a brand with financial accountabilities
Has managed a brand's social and digital channels that include development of creative material and organic/paid marketing
Has developed product/s in line with target user understanding, tech product preferred but not mandatory
Has launched a successful brand/product with an integrated marketing campaign, tech product preferred but not mandatory
Has handled a team of creatives (at least 2 direct reports) for at least 3yrs, including freelancers and other vendors
Excellent communication skills
Proven track record in achieving KPIs and managing cross-functional teams
Passionate about education
Highly organized, motivated self-starter, data-driven, and abreast of market trends
Work from Home
Director / Executive Sales and Marketing Education Management 1 opening Bachelor's degree graduate
Edukasyon.ph is the largest edtech platform in the Philippines empowering millions of Gen Z students aged 13 to 24 to make self-aware education decisions that lead to a fulfilling career and life. Students use the website to gain access to schools, scholarships, online courses, and other resources that enable them to find and take the paths best suited to their own interests, skills and priorities. Edukasyon.ph has worked with hundreds of partners - schools, corporations and foundations - to enable them to reach and engage with its student community along the journey from education to career. Edukasyon.ph is supported in part by VC firms, education companies and impact funds across Asia and Europe, including Mustard Seed, Villgro Philippines, French Partners, KSR Ventures, Gobi-Core Philippine Fund, EduLab Capital Partners, Obunsha Ventures, Alternate Ventures, Foxmont Capital Partners, Lorinet Foundation, First Asia Venture Capital and others. Edukasyon.ph and its Founder & CEO have been recognized for work in education technology and social entrepreneurship by global and regional organizations including the World Economic Forum (Young Global Leaders 2020), Asia CEO Awards (Young Leader of the Year 2019), Financial Times and International Finance Corporation (Transformational Business Award 2017) and National Youth Commission (ASEAN Youth Social Entrepreneurship Awards 2017). Edukasyon.ph was also included in the 2016 World Innovation Summit for Education (WISE) Accelerator Program.Edukasyon.ph, launched in 2015, also operates the website FindUniversity.ph and attracts more than 10 million web visits each year. For more information, visit www.edukasyon.ph.
Kalibrr

Makati City, Metro Manila
Permanent
Full-time