vietnam Content Marketing specialistPentasia

Job Description
Content management such as managing and creating content for our social channels and website to achieve growth goals, targeting our core audience of online gamblers
Identify, plan and manage a strong content driven program to help support lead generation, brand awareness, demonstrate our expertise and drive engagement through blogs, thought leadership, white papers and reports
Manage third parties such as designers, copywriters, video content creators
Keep up to date with new and emerging technologies and trends impacting our sector and business to deliver direction to content created
Analyze web traffic and analytics to identify key trends, targeting and messaging opportunities
Build upon and manage our social media channels and ensure it aligns with the overall
marketing and content objectives
Experience & Requirements
An individual with solid knowledge of local Vietnamese culture and latest trends
Solid knowledge in or having great interest in online games or being a veteran gamer
Proven working experience in marketing and/or PR minimum
Demonstrate track record of writing and developing content such as blogs, press releases, journalism
Strong understand of the commercial drivers for our business and how marketing supports these
Strong understanding of web, SEO, Social Media, Video and Direct Marketing Channels
Confident approach in defining industry topics/issues and spotting trends that will give
direction to tailored content
Experience with managing social media channels in B2C
Innovative, creative, verbal and written communicator, high attention to details,
proactive, and solution oriented
Knowledge in Photoshop and Google Analytics
Pentasia