unilever International - marketing leadHindustan Unilever

Job Description
JOB TITLE: Unilever International - Marketing Lead
JOB LOCATION: Malaysia, Indonesia, Philippines
UNILEVER INTERNATIONAL IS
Unilever International is Unilever's fastest growing and entrepreneurial business, EUR 1.2 billion in turnover. UI's purpose is to serve the underserved - markets, consumers, channels, brands, working in close partnership with Unilever's Business Units (BU) and Business Groups (BG). UI is headquartered in Singapore and has a global remit with teams spread across nine hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Australia)
WE TREAT THE BUSINESS AS OUR OWN
As intrapreneurs, we introduce Unilever's brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.
As Unilever's growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.
Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.
GAME CHANGING BUSINESS
SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder's mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:
We will be the fastest route-to-market globally We go where no (man, woman or distributor) has ever explored Impossible is an opinion, not a fact Speed is our currency When brands are built right, they can last a lifetime.
About MARKETING in UI
We build categories and brands like St Ives, Fluocaril, Horlicks, Hellmann's, and Cif globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.
This role is important because
You'll play a strategic role in unlocking growth opportunity in white space markets via seeding and scale-up plans for Unilever brands.
You'll lead holistic digital marketing, in-store execution excellence, big & popular brand activation in assigned markets to grow penetration and market share
You'll partner UI Business Groups (BG) to analyse market whitespace opportunities and lead regional BU cross-functional teams to land innovations OTIF (on-time and in-full).
KEY RESPONSIBILITIES:
Marketing & NPD
Lead best in class holistic marketing plans for key brand launch and expansion in important markets, hit incremental revenue, profit growth, and market share targets
Lead creative development and media plan with agencies POSM development and execution big & popular activation with diligent performance tracking and evolution of subsequent plans
Collaborate with UI global BG team and regional cross functional team to land NPDs for assigned BG (e.g., Personal Care, Beauty & Wellbeing etc.).
Business Performance Analysis & Actions
Prepare for and lead key business reviews/ presentations
Qualify brand seeding opportunities via consumer insights, market analysis, financial feasibility
Play a crucial role in the Annual Joint Business Planning exercise with Distributors/ Retailers
Own and track Brand Marketing Investment (BMI) budgets for assigned markets.
Stakeholder Management
Develop strong working relationships with UI global BG teams, regional/ local BDMs, distributor marketing teams, and creative/ media/ activation agencies
Share best practices and learnings with wider marketing team and reapply others successes
YOU'LL WORK CLOSELY WITH:
UI Marketing, Business Development, Supply Chain and Finance
Unilever mothership teams for assigned BG/ category
Creative and media agencies, brand activation agencies
Distributors and retailers (drug-pharma, beauty, grocery retail, club)
KEY REQUIREMENTS:
8-9 years of marketing experience in top-tier FMCG companies
Proficiency in the Mandarin language is advantageous given the expansive market scope.
Demonstrate strategic mindset, entrepreneurial drive, and adaptability
Have effective communication, negotiation, and influencing skills
Solid project management skills to independently lead and deliver key initiatives
Track record of delivering revenue, profit, market share, and penetration growth
Bachelor's degree in any discipline
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.