Social Media specialistSOUTHWESTERN UNIVERSITY PHINMA

SOCIAL MEDIA SPECIALIST
 
Job description
 
A Social Media Specialist is responsible for planning, implementing, and monitoring an organization's social media strategy to increase brand awareness, improve marketing efforts, and drive audience engagement. This role involves managing social media platforms, analyzing data, and creating content that aligns with the company's goals.
Develop, curate, and schedule engaging and creative content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
Collaborate with design and content teams to produce visuals, videos, and other multimedia content.
Maintain consistency in brand voice, style, and tone.
Create and execute social media strategies that align with business goals.
Identify target audiences and tailor content to resonate with their preferences.
Stay updated with social media trends, tools, and platform updates to ensure relevance.
Monitor and respond to comments, messages, and reviews promptly and professionally.
Foster relationships with followers, influencers, and key community members.
Address customer inquiries and concerns through social media channels.
Track and analyze key performance metrics (e.g., engagement, reach, click-through rates, conversions).
Generate reports to measure the effectiveness of campaigns and provide actionable insights.
Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to inform future strategies.
Develop and manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).
Optimize campaigns based on performance data and budget considerations.
Collaborate with marketing teams to ensure cohesive messaging across campaigns.
Work closely with marketing, public relations, and other departments to ensure alignment on brand messaging.
Participate in brainstorming sessions and provide creative input for marketing campaigns.
Coordinate with influencers and partners for collaborations and campaigns.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management or a similar role.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.
Proficiency in social media management tools
Basic knowledge of graphic design and video editing is a plus.
Analytical skills and the ability to interpret data for decision-making.
Creative mindset and ability to think outside the box.