SEO specialistGuided Outsourcing Inc

Job Description
As an SEO Specialist specializing in Keyword Strategy and Backlink Building, you will play a pivotal role in enhancing our online visibility and driving organic traffic to our website. Your expertise in optimizing keyword strategies and building high-quality backlinks will contribute to improving our search engine rankings and overall digital marketing performance.
Conduct comprehensive keyword research to identify strategic opportunities for organic search growth.
Develop and execute effective keyword strategies to improve organic rankings and drive targeted traffic.
Collaborate with content creators to integrate target keywords naturally into website content, ensuring a seamless user experience.
Perform on-page optimizations to enhance the relevance and visibility of key landing pages.
Plan and implement a robust backlink strategy to acquire high-quality and authoritative backlinks.
Identify and prospect potential link-building opportunities through outreach, partnerships, and content promotion.
Analyze backlink profiles and disavow toxic or spammy links to maintain a healthy link profile.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO and backlinking.
Provide regular reports on keyword performance, organic traffic, and backlink metrics to stakeholders.
Qualifications:
Bachelor's degree in Marketing, Communications, Computer Science, or a related field (certifications in SEO are a plus).
More than 2 years of hands-on experience in SEO with a track record of improving organic search rankings and driving results.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
Strong knowledge of on link building.
Strong knowledge of on-page and off-page optimization techniques.
Excellent understanding of technical SEO aspects and website structure.
Content optimization and content creation skills.
Effective communication and reporting skills.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.