senior web Marketing specialist for paid adsNimbyx Philippines, Inc.

At Nimbyx, our mission is to innovate for a healthier world by nurturing and empowering the next generation of innovators. By providing capital, personnel, and expertise, we enable disruptive tech companies to grow exponentially and transform daring ideas into remarkable businesses - from software development to digital marketing and beyond.
Career @ Nimbyx: If you are passionate about making a difference, then we invite you to #BeSomethingMore at Nimbyx!
At Nimbyx, you will join an exciting, forward-thinking team where your ideas are valued and creativity is encouraged. You will work on challenging and rewarding projects, surrounded by like-minded, talented, and passionate people. You will embark on a journey of growth and endless possibilities, and collaborate with top talent of diverse expertise and world-class leaders who all set a powerful foundation for sustainable growth and a brighter, healthier future.
Benefits:
Our comprehensive benefits package includes health and life insurance, medical reimbursement for non-HMO covered expenses, de minimis benefits, a performance bonus, generous paid time off that can even be converted into cash, and a flexible work setup.
Location: 31st Floor, One World Place, 9th Ave, Taguig, NCR
Work set-up: Hybrid, 2-3x WFH per week
Schedule: Day Shift, 8 AM - 5 PM (MON-FRI)
Job Type: Full-time
Salary: From PHP 40,000.00 per month
About the Role
Department: Digital Marketing Team
Title: Sr. Web Marketing Specialist, Paid Ads
Reports to: Senior Web Marketing Manager
Directly Manages: NA
Level: Mid-level
The Senior Web Marketing Specialist for Paid Ads is responsible for developing, proposing, implementing, and optimizing paid SEM campaigns. He or she must have a proven track record of success in implementing paid advertising campaigns that drive results, and must have extensive experience with various SEM advertising platforms.
Key Responsibilities
Develops, proposes, and executes appropriate SEM and PPC campaigns that align with stakeholder go-to-market goals and solve key marketing challenges
Clearly communicate strategic insights on proper SEM and PPC executions to address KPIs
Collaborate with internal resources and ensure the timely delivery of marketing output concerning web assets
Analyze post-campaign reports and quickly adopt improvements using data-driven insights
Manage client SEM and PPC campaign budgets
Publish SEM and PPC ads appropriate to each brand's go-to-market strategy
Develop adaptive operating manuals for publishing website content, including but not limited to best media practices, response guidelines, service-level agreements, and other cadences that aid channel efficiency and effectivity
Develop and maintain operational SLAs
Apply competitive benchmarking for go-to-market plans and executions
Qualifications
At least 5 years' worth of SEM experience for B2B and B2C brands
Knowledge of various digital marketing channels and assets is required
Knowledge of various ad types and online consumer journey mapping is required
Experience with implementing landing pages supporting various ad types on search engines is required
Proficiency with paid advertising platforms such as Google Ads, Bing Ads, and the like is required
Experience with Google Analytics (UA + GA4) is required
Strong problem-solving and analytical skills
Strong relationship management and communication skills
Ability to work independently and as part of a team
Passion for marketing and creativity
A bachelor's degree in marketing, business administration, or similar is preferred
Previous performance marketing experience preferred
Experience with managing digital campaigns for offshore or BPO brands is a plus
Qualified candidates will be notified via email for next step instructions. Please make sure to check your email (inbox & spam folders) regularly for any correspondence regarding your application as qualified candidates will be contacted immediately through email.
What are you waiting for? Join our team of innovators who love pushing boundaries and apply now!
Summary of role requirements:
Looking for candidates available to work on weekdays
More than 4 years of relevant work experience required for this role
Working rights required for this role