senior Marketing OfficerAddmore Outsourcing Inc.

ADDMORE Outsourcing is a start-up BPO company that partners with various international companies who like to optimize their operations with value-filled resources and systems management expertise and is currently looking for a Senior Marketing Officer to join its growing team in the Philippines.
The Senior Marketing Officer will develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
Senior Marketing Officer responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
RESPONSIBILITIES
Directly work with management to develop marketing strategies to increase brand awareness and sales.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Develops and executes all online, search engine optimization/ search engine marketing, database marketing, email, and social media.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Finding, understanding, and estimating competitors.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
REQUIREMENTS
Possesses a bachelor's degree preferably in Marketing, Advertising, Business Ad, or any business-related course.
5 years of digital marketing experience, preferably in BPO industry.
Excellent command of English.
Self-motivating potential and willingness to continuously obtain new knowledge.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Experience in creating marketing campaigns, marketing strategies, and marketing plans.
Leading marketing campaigns that engage the audience through various channels.
Experience with online marketing, social media marketing, and content marketing.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Ability to set up and optimize Google AdWords campaigns
A sense of aesthetics and a love for great copy and witty communication.
Up to date with the latest trends and best practices in online marketing and measurement.
Must have at least 5 years international outsourcing exposure.
Willingness to work in business required shifts.
Philippine nationals only.
While the role is remote based, the candidate must be presently living in the Philippines.
Addmore Outsourcing Inc.

Makati City, Metro Manila
Permanent
Full-time