senior Marketing Manager - customer experience and market researchWeLink Management Consultancy Services

Description
WeLink MCS is currently hiring for a Senior Marketing Manager (Customer Experience and Market Research Background) on behalf of a client in Toll Roads & Operations Industry (one of the largest Investment Holdings company in the Philippines.
JOB SUMMARY
Responsible for strategizing undertakings for sub-sections corporate accounts engagement and customer retention programs that will support the achievement of corporate performance indicators: to deliver on customer value proposition, establish positive brand positioning and fortify relationships with identified customer segments.
SPECIFIC TASKS
Customer Retention Programs
• Supervise work of Customer Retention Program Senior Specialist
• Give directions for the creative brief that will be used by the creative agency
• Determine slant, gather content, write copy, and give directions for creative execution of collaterals made in-house
• Check accuracy and correctness of copy and claims on marketing collaterals such as banners & billboards, flyers and social media posts
• Work closely with internal team for marketing plans and marketing collaterals
• Create comm plan for promotions of projects
• Develop media values for sponsorship proposals and monitor adherence to agreements
Customer Satisfaction: Customer Satisfaction Survey & the Customer Experience Action Team (CX-ACT!))
• Supervise work of Customer Insight Analyst
• Conceptualize activities for the CX-ACT! to engage and drive action plans from insights to completion
• Work closely with research agency for the company's CSAT. Provide directions.
• Create Marketing's own CX-ACT! action plans
• Lead and conduct CX-ACT! meetings.
Corporate and Institutional Accounts Management
• Supervise work of Corporate Account Specialists
• Execute events (i.e., Leaders' Forum, President's Fast Break, transport group meetings) flawlessly, and with relevance to the target audience
• Review collaterals in support of the activities and events (e.g., newsletter, invites, email blast materials, SMS, etc.)
• Coordinate for and on behalf of customers for their corporate concerns
• Develop and monitor sub-section KPIs
• Update and add to the database of customers
• Meet & consult stakeholders (bus, truckers, jeepney leaders) for new programs or improvement of current ones
• Develop or update policy for Passada, Tsuper card and other would-be similar products
• Develop partnership MOAs for a road safety partnership
• Put up events to meet stakeholders, update them of corporate goings-on, position the company as a partner and industry leader
Qualifications:
• College Graduate with a Bachelor's degree in Business, Marketing, Economics, Public Relations (with above average grades) or equivalent combination of education and experience
• 7-10 years' experience in Marketing, Business Development, Market Research, Communications, Customer Relationship Management or other related fields
• Experience in market planning, market research, branding and product development
• Adept in traditional and online marketing
• With CRM background, and experience on CRM system, application & analysis
• Excellent verbal and written communication; Highly skilled in visual communications
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 7
Language(s): English
Knowledge: Customer service, Marketing, Strategic Marketing
Availability for travel: Yes
Availability for change of residence: Yes
People with disabilities: Yes

Makati, National Capital Region ·  Now