senior Lead Generation/email marketing specialistLegalMatch

Your job is to help enhance the effectiveness, productivity, and business impact of the company's sales team through a combination of functions including lead generation, email campaigns management, data analysis, and reporting.
Your job is to help enhance the effectiveness, productivity, and business impact of the company's sales team through a combination of functions including lead generation, email campaigns management, data analysis, and reporting.
Your responsibilities include the following:
Working closely with our development and business teams to design and implement Lead Generation, Email Marketing, and other related campaigns
Segmenting leads in our Salesforce database and implementing applicable prospecting strategies
A/B Testing various email campaigns and measuring results
Measuring and analyzing email campaigns in order to guide improvements.
Ensuring all email campaigns comply with current email best practice in the industry.
Processing and analyzing sales data, generating actionable insights for reporting to stakeholders
Preparing a list of qualified leads for distribution to the company's sales teams
Understanding and optimizing the sales funnel to ultimately deliver new sales.
Requirements:
Prior experience in lead generation and email marketing campaigns management , in senior capacity
Advanced MS Excel skills
Experience using Salesforce CRM
At least 3 years of experience in sales operations or marketing operations positions
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Cebu
Permanent
Full-time