search engine o ptimization specialist (experienced)M. Lhuillier Financial Services

M. Lhuillier Philippines is a premier business in the industry of financial services with over 3,000 branches strategically located all over the Philippines servicing the Filipino people with their financial and jewelry needs.
 
As we grow even bigger, our company urgently seeks highly competent and dynamic professionals to assume the responsibilities of this position:
 
SEARCH ENGINE OPTIMIZATION SPECIALIST (EXPERIENCED)
 
Qualifications:
 
Educational Background:
Degree in Marketing, Communications, Digital Marketing, or related fields is preferred.
Technical SEO Skills:
Knowledge of website architecture, HTML, CSS, and JavaScript.
Experience with SEO audit tools (e.g., SEMrush, Ahrefs, Screaming Frog).
Understanding of crawlability, indexing, and site structure.
SEO Best Practices:
Proven track record of improving organic search rankings.
Knowledge of keyword research, on-page and off-page SEO, and content optimization.
Paid Advertising Expertise (SEA):
Experience with Google Ads, Bing Ads, and other PPC platforms.
Ability to create, manage, and optimize paid campaigns.
Knowledge of bid strategies, ad copy writing, and A/B testing.
Analytical Skills:
Proficiency in analytics tools like Google Analytics and Google Data Studio.
Ability to interpret data, generate reports, and derive actionable insights.
Certifications:
Google Ads Certification (Search, Display, Shopping).
Certifications from other platforms (e.g., HubSpot, SEMrush).
Content and Copywriting Skills:
Ability to produce SEO-friendly content.
Strong copywriting skills tailored for ads and organic listings.
Up-to-date with Industry Trends:
Awareness of the latest SEO and SEM algorithm updates and best practices.
Soft Skills:
Strong communication skills.
Team collaboration and project management.
Creativity and problem-solving abilities.
Experience:
Prior work experience in similar industries or roles.
Portfolio of successful campaigns and measurable results.
IMPORTANT NOTE: To be assigned in MLhuillier main bldg. here in Cebu City.