regional head of Content partnerships for app (ph)Tickled Media

This is a unique opportunity for a driven and insightful content professional, to join the leading growth-stage startup in the most meaningful segment of the economy (parents) in two of the fastest growing regions in the world (South East Asia and Africa). What we are trying to do is truly disruptive and life changing and the work that you will do would immediately impact the lives of mothers around Asia. This is a role where a career is made, if you are up to the challenge, and keen to work with world-class teams.
About theAsianparent
theAsianparent's brand speaks to every stage of an Asian woman's journey - from the time she graduates from university and starts building her career to when she's starting her own family and looking into potential schools for her kids. And we do this all in her local language.
Founded by our Group CEO Roshni Mahtani, theAsianparent started in Singapore in Sept 2009 as a digital platform creating content for parents. We reach over 30 million users per month on our website as well as app, and are available in 11 languages in 13 countries. We are loved by parents - we created the world's best parenting app with over 100k ratings at a 4.9 * Rating
About the role
This role will be based in our Singapore Office and report to the Head of Marketing.
The primary role will be to strategically sourcing and identifying additional content opportunities and partnerships with external content teams to help deliver diverse content for theAsianparent app; as well as seeking out content licensors who will help expand theAsianparent's content reach via external platforms including:
Content Acquisition
Identify theAsianparent app users' content preferences and address gaps in theAsianparent app content
Develop market expertise through continuous focus on and knowledge of the competitive and market environment
Identify new content sources for the ff tools including but not limited to:
Media Module videos and audio
Recipes
Articles
Experts Q&A
Pregnancy and Baby trackers
Shopping
Photobooth stickers and frames
Healing Mode
Food safety tool
Medicine safety tool
Activities to Avoid
Participate in all aspects of negotiation:
Secure publishing rights and licensing agreements
Contract signing
Invoicing and payment terms
Facilitate the onboarding of new content
Work effectively across all internal departments such as content, marketing, tech, and legal, to ensure the operation and quality of the onboarding process
Collate content from content creator or publisher
Upload content with appropriate tags, image, and copy
Manage and cultivate relationships and contracts with content partners
Content Licensing
Prepare and maintain a licensing portfolio of theAsianparent-owned content (e.g. copy, video, audio, images, illustrations)
Monitor, track, and service various incoming third-party license requests for theAsianparent-owned content
Seek out new licensing opportunities
Manage licensing agreements:
Work closely with internal legal team to seek clearance for content usage by licensors
Create and modify licensing agreements as required
Manage and cultivate relationships with licensing partners
Performance Report & Analysis
Maintain a content inventory system for tracking:
content from content creators and publishers
theAsianparent content licensed to partner platforms
Regularly track and prepare report summaries on the performance of:
partner content on theAsianparent app
theAsianparent content on partner platforms
Set KPIs and ensure these are met for each partnership
Admin/HR
Report to app head of growth on progress via weekly PPFG and monthly, quarterly, and yearly analysis
Attend weekly standup and report on content team's progress
OKRs (key results to be set with App head of growth) * Make theAsianparent app the go-to platform for Asian parents to find relevant, useful, and credible pregnancy and parenting advice, pregnancy and child development guide, health and nutrition tips, and family entertainment without breaking the bank for the company
Comprehensiveness of the amount of content we have (videos, articles, images and audios/podcasts)
Cost savings of partnership vs the amount we would have paid for a full time/group of freelancers to create this content
Make theAsianparent app the go-to partner platform for content creators and publishers targeting the pregnancy, mom & child segment
Revenue our partners/vip parents make from producing/licensing this content to/for us
Amount of traffic/eyeball our partners get from distributing content on our app
What are we looking for
Meticulous, organised and good attention to details
Good interpersonal skills
Good communication skills as this role will require you to work closely with cross functional teams and business leaders
Analytical and project management ability
Ability to thrive in a fast paced environment
What can you expect
A fast paced environment to learn and grow in your career with a market leader with ambitious growth plans. Opportunities to learn about and work in different areas of this field and become a well rounded professional. Dynamic and supportive work culture. A passionate team of people working tirelessly to help women across South East Asia and beyond
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Tickled Media

Philippines
Permanent
Full-time