product Marketing specialistUpwork

Job Description
Upwork has partnered with a huge client that has always focused on the end-user, and helping software users make real-time technical decisions in business.
To continue with their mission, they are currently looking for a rock star Product Marketing Manager to own product marketing for our Developer Tools products.
- Drive content strategy, execution and orchestration and website changes and user experience improvements
- Develop and drive messaging, positioning, and go-to-market strategies to maximize sales and end-user adoption
- Deeply understand our products, buyers, competition, and market and be the subject matter expert
- Drive go-to-market efforts for new features and products
- Develop content throughout the buyer's journey that drives product awareness and generates pipeline
- Successfully tell our product story through collateral, including use cases, success stories, webinars and supporting sales enablement
- Develop and deliver top-quality internal and external presentations
- Maintain competitive awareness and develop strategies for competitive differentiation
- Conduct market research to continually bring the voice of the market
- Understand, support and build relationships with sales
- Become a collaborative presence and a resource for effective sales enablement content
- Understand and document our buyers processes
- Experience building and managing end-to-end integrated campaigns
- Experience in marketing
- Has led teams
- Has 40 hours a week available to work on this role