Sprout's Brand Marketing Associate works closely with the Brand Marketing Officer in ensuring brand integrity by guiding efforts across multiple channels, especially brand activations, PR, partnerships and employer branding.
Duties:
Help create a comprehensive event and PR calendar based on marketing strategy
Help conceptualize and execute innovative and creative activities that resonate with the target market and result in lead acquisition or conversion
Be a voice of Sprout and be able to communicate "who we are" clearly
Understand Sprout's target market and target audience.
Analyze brand activity metrics to adjust strategy towards maximum impact
Coordinate thought leadership events with the help of agencies and other internal channels to help sales and promote brand recognition
Maintain good working relationships with partners and support them with messaging direction
Work with agencies to ensure that PR strategies and best practices are executed in planning, creation and distribution of content
Collaborate with other channels to promote brand activities
Help ensure that Sprout's brand identity is aligned across all channels
Work closely with People Operations team in ensuring that Sprout's brand love activities are promoted
Conduct competitor brand audits to ensure best practices are being used.
Perform other duties as assigned by the company.
Job Qualifications:
-A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course.
-At least one (1) year of experience in a public relations or communications role
Excellent communication skills.
-Team player, adaptive to high-pressure situations, a multi-tasker when needed, resilient, and has great passion to learn about different industries
-Experience in launching online and offline events are a plus
-Excellent written and communication skills
Sprout Solutions provides equal opportunities of employment and welcomes applications from all sectors of the society. Discrimination on the basis of race, religion, age, nationality, ethnicity, gender, citizenship, civil partnership status, or any other grounds as protected by law.
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Sprout Solutions
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