platform Investment specialistABS-CBN

Major Duties and Responsibilities: * Strategic Revenue Planning/Maximization and Platform Planning
Formulation of sales strategies and deployment tools/tactics to cushion effects of CPIRP, maximization of package paid by advertisers, check and maximize advertiser opportunities
Review, setting & evaluation of appropriate pricing models
Review of packaging guidelines & valuations to ensure "salability" and competitiveness
Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to AEs and to the Trade.
Target Segment Understanding
Develop cross-platform package templates based on target segments
Data and Advertiser Analysis
Analysis of client/advertiser's sales performance for the formulation of relevant sales strategies
Analysis and comparison of projected sales versus actual sales
Advertiser analysis/industry trending
Load monitoring and analysis per program
Monitoring and analysis of program ratings and equivalent sales revenues
Pricing
Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
Analyzes and evaluates the effectiveness of sales, methods, costs and results
Creates standalone packages as well as other generic cross-platform packages
Base Rate management (for non-channel 2 properties)
Process & systems
Recommends and administers policies and procedures to enhance operations
Macro Analysis
Media Landscape
Company and competitor analysis
Business & economic trends
Media Buying and Planning
Media Buying & Planning of Intercompany and subsidiary brands
Other Sales Support Functions
Development of sales projection tools and processes to help sales team track and manage their respective businesses
Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches
Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
At least 5 years of work experience in data analysis
Problem solving skills, analytical skills, strategic thinking skills, good communication skills
Proficient in spreadsheets, forecasting
Work from Home
Associate / Supervisor Management and Consultancy Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc. 1 opening Bachelor's degree graduate
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
Kalibrr

Quezon City, Metro Manila
Permanent
Full-time