performance MarketingOne Visaya Gaming Corporation

Job Qualifications
Proven experience in performance marketing or digital marketing roles, preferably in an e-commerce, online gaming, or technology-driven environment.
Familiar with online gaming industry and some of the companies that dominate this new, growing industry.
Must have deep expertise in at least one channel you will manage, and capable of learning.
Solid understanding of various performance marketing channels, including PPC, SEM, social media advertising, display advertising, and affiliate marketing.
Proficiency in using web analytics platforms (e.g., Google Analytics), advertising platforms (e.g., Google Ads, Facebook Ads Manager), and data visualization tools.
Strong analytical and data interpretation skills, with the ability to derive insights from complex data sets and translate them into actionable marketing strategies.
Ability to think creatively and experiment with innovative marketing approaches to drive user engagement.
A collaborative attitude and the ability to work effectively with cross-functional teams.
Excellent written and verbal communication skills to effectively present insights and strategies to stakeholders.
Fluent in verbal and written English, Tagalog & Cebuano languages.
Job Description
Plan, execute, and optimize performance marketing campaigns across various digital channels, including but not limited to PPC, SEM, ASO, social media advertising, display advertising, and affiliate marketing. 
Focus on acquiring new customers through targeted and data-driven marketing strategies, continuously exploring opportunities to expand our customer base.
Collaborate with cross-functional stakeholders to develop strategies to support new content, new state and product launches.
Collaborate with peers across the marketing team to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnel - be a change agent and immerse into innovative creative.
Analyze user behavior and the conversion funnel to identify areas for improvement, streamline user journeys, and increase conversion rates.
Utilize analytics tools and performance metrics to monitor campaign performance, identify trends, and make data-driven decisions to improve efficiency and ROI.
Work closely with the marketing team to allocate budgets effectively across different campaigns and channels, ensuring maximum return on investment.
Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities.
Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what's working and not working.
Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers. Stay informed about industry trends, competitor strategies, and emerging marketing technologies to maintain a competitive edge in the market.
Have a good understanding of the mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs.