paid Advertising specialist (meta and google) (ao-13555)Access Offshoring

This is a remote position.ABOUT THE CLIENT:Our Client is a leading consulting agency, recognised as Franchise Supplier of the Year for 2024. We specialise in franchise and retail growth for some of Australia's most dynamic and fast-growing brands, including KX Pilates, Liv Eat Healthy Eating, and Bubba Pizza. We partner with ambitious businesses to scale their franchise systems and drive sustainable growth.JOB SUMMARY:We are looking for a Paid Advertising Specialist with a strong focus on lead generationthrough Meta (Facebook & Instagram) and Google Ads to support the franchise recruitmentsection of our business and acquired businesses. In this role, you will create and managehigh-performing paid campaigns that generate quality leads, helping our clients expand theirnetworks. The ideal candidate will have both B2B and B2C experience. B2B for driving leadsand B2C for local marketing - both are essential for this role.KEY RESPONSIBILITIES:Develop, implement, and optimise paid advertising strategies across Meta and Google Ads platformsDesign campaigns specifically focused on generating high-quality franchise leadsDesign campaigns specifically focused on local marketing and sales growth for franchise outlets (for example local pizza stores)Continuously monitor, analyse, and optimise campaigns to maximise ROI and meet client growth targetsManage client ad spend budgetsCollaborate with the Marketing team to produce engaging ad copy and visualsPrepare detailed performance reports and provide strategic recommendations forimprovementStay updated with the latest trends, tools, and best practices in digital advertisingRequirementsSKILLS & QUALIFICATIONS:Proven experience in running successful Meta and Google lead generation & local sales growth campaigns, with a strong emphasis on B2B lead generation & B2C local marketingStrong analytical skills with the ability to interpret campaign data and adjust strategies accordinglyA deep understanding of targeting, retargeting, and audience segmentation to drive conversionsDemonstrable expertise in a variety of essential tools including GA4, Google SearchConsole, Tag Manager, Google Ads, Google Analytics, Meta Business/Ads ManagerExperience in developing and managing both B2B & B2C marketing strategiesStrong English skills, both written and spokenAn eye for creativity to design or advise on high-performing creativeBenefitsHere at Access Offshoring, we believe in more than finding our clients the right candidate. We believe in the human perspective. We believe in our candidates and their dreams. We believe in finding the right role for you. We are committed to working for you as much as we work for our clients. Access Offshoring is dedicated to supporting business owners and we need your help. Transforming the way businesses operate, we connect great businesses with amazing offshore talent. We recognize that we often get more done in our own designed workspace, so Access Offshoring offers a complete work from home model. Yep - that's right, 100% work from home. But wait there's more. Here are just some of our benefits:
Work from Home Allowance
HMO for you and a dependent from Day 1
20 Days Annual Leave AND 5 Days Sick Leave
Government Benefits and 13th Month Pay
Computer Equipment
Opportunities for growth
Competitive Salary
Access Offshoring

Manila City, Metro Manila
Permanent
Full-time