marketing SupervisorCignal TV, Inc.

Major Functions
Create and execute brand strategies for Cignal products and services
Conceptualization and development of consumer programs
Development of above-the-line and below-the-line communication efforts to drive brand awareness and brand equity and help in the achievement of the desired business results
Able to analyze market trends, market needs and target market's spending habits
Analysis of industry and competitive data and know how they will impact marketing programs to effectively compete in the marketplace
Assessment of appropriate program budgets and financial returns while ensuring cost effectiveness
Business performance/results metrics and monitoring and how it impacts the postpaid and prepaid business
Develop and manage budgets and actual expenses made for postpaid and prepaid brand initiatives
Liaise with various partners for convergence and/or synergy efforts.
Candidate must possess at least a Bachelor's/College Degree , Business Studies/Administration/Management, Marketing or equivalent.
Preferably with 1-4 Yrs Experienced Employees specializing in Marketing/Business Development or equivalent.
Must have at least 1 year of working experience in Broadcast TV, Telecoms, Media or other service oriented industry.
Must have at least 1 year of experience in product development and product marketing.
Applicants must be willing to work in Mandaluyong City.
Full-Time position(s) available.
Associate / Supervisor Sales and Marketing Broadcast Media 4 openings Bachelor's degree graduate
Cignal is the single and largest premiere Direct To Home (DTH) satellite provider using Broadcast Satellite Technology in the Philippines. It is owned and operated by Cignal TV, Inc., a subsidiary of MediaQuest Holdings (the media arm of PLDT Group under MVP Group of Companies). It has catered to more than 4 million Filipino households making it the most subscribed and No. 1 PayTV provider nationwide. As the game changer in the Philippine media industry, it is positioned to inspire and empower Filipinos through high-quality content and relevant media. It acquires, produces, and aggregates content and delivers it through readily accessible platforms ensuring that the Cignal experience reaches as many Filipinos everywhere. While Cignal is the No. 1 PayTV provider in the country, it always behaves as a challenger and fosters a culture of fun, commitment and enablement, performance and integrity, collaboration and innovation. As much as it takes care of its people, it believes in recognizing top-notch performance and offers opportunities for growth. It engages its people by encouraging work-life balance through its various employee-centric activities and programs that goes beyond office walls and which instills the value of giving back to the community.
Kalibrr

Mandaluyong City, Metro Manila
Permanent
Full-time