Marketing specialistPilmico Foods Corporation

Company Description
Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV). Composed of four divisions: Flour, Feeds & Animal Health, Farms, and Trading, we are well positioned at the beginning of the value chain. True to our brand promise of being Partners for Growth, we nurture our business and communities by providing business solutions and building partnerships for growth.
We operate in the Philippines nationwide and have a growing international presence in the following ASEAN countries: Vietnam, Thailand, Indonesia, Malaysia, Myanmar and Hong Kong.
Investing in talent and upholding Aboitiz values of Integrity, Teamwork, Innovation, and Responsibility are key drivers to sustaining the growth of our business.
Here at Pilmico, we value each talent for the unique contribution they bring to the organization. We recognize that today's global workforce is made up of diverse individuals with different skills, abilities and aspirations that enable them to achieve superior results; as such, we select our partners based on these attributes that are not typically found in someone's resume.
We are advocates of self-development and believe that people's success lies in their passion to learn something new and different every day. This is why our hiring philosophy is to open up and give equal opportunity to any talent regardless of where they are today in pursuit of education.Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV). Composed of four divisions: Flour, Feeds & Animal Health, Farms, and Trading, we are well positioned at the beginning of the value chain. True to our brand promise of being Partners for Growth, we nurture our business and communities by providing business solutions and building partnerships for growth.
We operate in the Philippines nationwide and have a growing international presence in the following ASEAN countries: Vietnam, Thailand, Indonesia, Malaysia, Myanmar and Hong Kong.
Investing in talent and upholding Aboitiz values of Integrity, Teamwork, Innovation, and Responsibility are key drivers to sustaining the growth of our business.
Here at Pilmico, we value each talent for the unique contribution they bring to the organization. We recognize that today's global workforce is made up of diverse individuals with different skills, abilities and aspirations that enable them to achieve superior results; as such, we select our partners based on these attributes that are not typically found in someone's resume.
We are advocates of self-development and believe that people's success lies in their passion to learn something new and different every day. This is why our hiring philosophy is to open up and give equal opportunity to any talent regardless of where they are today in pursuit of education.
Job Description
The Category Marketing Specialist aims to drive revenue and volume growth through category development across all channels including e-commerce. The role is passionate about demand creation campaigns and channel activations execution with proven experience of using KPIs that define and measure reach, penetration, conversion and customer engagement for the B2C and B2B audience. The Category Marketing Specialist will work with the Product Marketing Manager on communications strategy and content creation, to serve the end consumer's dynamic content needs. The successful candidate should be comfortable working with ambiguity and executing at pace, should be a team player - able to partner with external agencies and internal teams, to figure out what is best for our customers. Lastly, the Category Marketing Specialist will own KPIs that drive engagement and will monitor and report the impact of the content marketing on the business growth.
Qualifications
Education:
· Bachelor's degree in marketing, business, or other related field or equivalent experience
Experience:
· 2+ years relevant work experience in marketing, preferably in the FMCG environment
· 1+ years' experience managing and measuring content marketing
· Excellent oral and written communication skills
· Proven track record establishing program(s) end-to-end, from the ground up
Other Requirements:
Above average knowledge in digital marketing and e-commerce management
Additional Information
Key Duties and Responsibilities:
Accountable for end-to-end category marketing management, which include but not limited to: * Strategic content ideation, planning, development and execution anchored on macroeconomic indicators, industry trends and consumer insights.
Management of BMI and KPIs through continuous tracking and insight gathering for content improvement and prioritization.
Execution of approved projects in a timely fashion for multiple deliverables for campaigns and programs with competing timelines.
Sharp analysis of insights to be able to move quickly to adapt marketing strategies and programs to keep pace with industry changes.
Expected to have above average skills in digital marketing to oversee execution of digital advertising strategies, set ad standards and manage content objectives for paid social and email flows that encourage engagement and growth in coordination with Corporate Brand Communications and the E-Commerce Manager.
Other digital marketing responsibilities to include: * Recommending and pursuing new growth opportunities across all channels and touchpoints including landing pages, paid social, paid search, social media, influencer marketing and email marketing
Overseeing content execution, including organizing the full year content calendar and ensuring execution of project timelines, creating and measuring engagement goals and guidelines for social
Keeping abreast of digital marketing trends and new/emerging channels to direct content that feels relevant and connected to the target audience
Work closely with internal and external creative services partners to help identify external talents to assist in the creation of digital assets
Accelerate Category Growth Targets across all channels: Modern Trade, Traditional Trade, E-Commerce
Deliver reach targets and conversion targets across all touchpoints in the Customer Lifecycle
OTIF execution of all marketing programs approved
Lead Perfect Store Retail Execution Standards
Ensure zero overspend of approved BMI
Pilmico Foods Corporation

Manila City, Metro Manila Taguig City, Metro Manila
Permanent
Full-time