Marketing services officerPremier Software Enterprise, Inc.

JOB DESCRIPTION
Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy.
• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
• Weighs in on important decisions involving product advertising, packaging, media channels, and branding.
• Maintains the department’s budget and ensures all marketing activities are cost-effective.
• Works with other company officers to establish budgets and marketing objectives.
• Monitor marketing and sales performance and adjusts strategies as needed.
• Adheres to and implements all company policies and procedures
• Facilitate R&D to develop fitting solutions to market requirements. Involves researching organizations and individuals to find new opportunities.
• Develops promotion and advertising strategies.
• Contribute to the creative aspects of new product development, including innovation and growth strategy and plans (product, packaging, experience) to capture key opportunities and enable brand expansion.
• Owner and driver of seasonal concept development and strategic planning for all products across all classifications.
• Build meaningful partnerships that amplify and build on the power of our product or enhance the go-to-market process.
• Lead the company’s social and digital marketing presence and brand media planning/buying process.
• Drive decision-making with data and analytics. Track against targets, KPIs, and metrics of success (consumer and financial-driven).
• Track, analyze and report the success of those campaigns and events.
• Create online and offline marketing content.
• Empower the sales team with marketing content and campaigns that help drive sales.
• Write content for website, social media posts, brochures, and other marketing-related communications.
• Create weekly reports, monthly reports, “end of the campaign” reports, and ad-hoc insights surrounding key initiatives and launch moments.
• Support daily promotion and marketing initiatives. Implement acquisition and retention marketing campaigns across multiple channels.
JOB QUALIFICATION
Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy.
• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
• Weighs in on important decisions involving product advertising, packaging, media channels, and branding.
• Maintains the department’s budget and ensures all marketing activities are cost-effective.
• Works with other company officers to establish budgets and marketing objectives.
• Monitor marketing and sales performance and adjusts strategies as needed.
• Adheres to and implements all company policies and procedures
• Facilitate R&D to develop fitting solutions to market requirements. Involves researching organizations and individuals to find new opportunities.
• Develops promotion and advertising strategies.
• Contribute to the creative aspects of new product development, including innovation and growth strategy and plans (product, packaging, experience) to capture key opportunities and enable brand expansion.
• Owner and driver of seasonal concept development and strategic planning for all products across all classifications.
• Build meaningful partnerships that amplify and build on the power of our product or enhance the go-to-market process.
• Lead the company’s social and digital marketing presence and brand media planning/buying process.
• Drive decision-making with data and analytics. Track against targets, KPIs, and metrics of success (consumer and financial-driven).
• Track, analyze and report the success of those campaigns and events.
• Create online and offline marketing content.
• Empower the sales team with marketing content and campaigns that help drive sales.
• Write content for website, social media posts, brochures, and other marketing-related communications.
• Create weekly reports, monthly reports, “end of the campaign” reports, and ad-hoc insights surrounding key initiatives and launch moments.
• Support daily promotion and marketing initiatives. Implement acquisition and retention marketing campaigns across multiple channels.
OTHER JOB REQUIREMENTS
Education
Bachelor's Degree / College Degree
Field of study
Marketing
Specialization
Marketing/Business Dev
JOB BENEFITS
Health Card, Laptop
Digital Marketing